Sr. Director of Marketing Planning and Operations

Sudbury, MA (Remote)

$184K/yr – $265K/yrSenior Level12+ years expFull time

Posted 8 hrs ago

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Job Summary

Own and evolve GTM operating model and lead global Planning & Operations, driving planning, cadence, governance, and performance visibility across regions; spearhead AI-enabled transformation and cross‑functional alignment with Sales, RevOps, and Finance.

  • GTM operating model and planning cadence across regions
  • AI-enabled marketing transformation and governance
  • Cross-functional alignment and executive insight delivery

Job Description

Responsibilities

  • Own and evolve GTM's operating model , defining how the organization plans, prioritizes, and makes decisions in partnership with Marketing leadership
  • Lead global GTM Planning & Operations , overseeing planning processes, performance management, and reporting across regions and functions
  • Drive annual and quarterly planning , including OKRs, budget allocation, capacity planning, and resource alignment to ensure focus on the highest‑impact initiatives
  • Establish and run a strong operating cadence , including QBRs, forecasting, executive reviews, and performance readouts—enabling rapid insight‑driven course correction
  • Partner cross‑functionally with Sales, RevOps, and Finance to align funnel metrics, forecasting, pipeline visibility, and go‑to‑market execution
  • Ensure strong measurement frameworks and data governance , providing clear visibility into GTM's contribution to pipeline, revenue, and efficiency targets
  • Deliver executive‑ready insights , translating complex data into clear recommendations that drive decisions and outcomes
  • Lead GTM’s AI transformation governance , including workflow redesign, operating model evolution, adoption enablement, and performance measurement
  • Influence and evolve the marking technology ecosystem , identifying opportunities to improve scalability, automation, intelligence, and ROI
  • Optimize external partner and agency management , improving efficiency, scalability, and impact while partnering on sourcing and contract decisions

Requirements

  • 12+ years of experience in Planning, Strategy, or Revenue Operations , with experience leading global teams
  • 5+ years leading cross-functional planning, operating cadence, or business review processes in a global or enterprise environment.
  • 3+ years managing people, programs, or operational functions with accountability for planning, discipline, performance reporting, or operational execution.
  • Proven success partnering with leaders and executive teams to drive planning discipline, operating cadence, and performance visibility
  • Experience shaping or leading AI‑enabled marketing transformation , including automation, intelligence, and adoption enablement
  • Deep experience with OKRs, budgeting, forecasting, and resource allocation in a high‑growth or enterprise environment
  • Strong command of analytics, funnel metrics, and revenue attribution , with the ability to translate data into executive insight
  • Demonstrated ability to lead cross‑functional alignment across Marketing, Sales, RevOps, and Finance
  • Strong people leadership skills with a track record of building, developing, and scaling high‑performing teams
  • Executive presence, change‑management capability, and the ability to influence without authority
UKG logo

UKG

Built from the merger of Ultimate Software & Kronos Inc, we are now UKG. We provide global HCM, payroll and workforce management solutions. UKG is an Equal Opportunity Employer.

Founded in 1977
Lowell, MA, US
2.4K employees (73 in marketing)

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$562.7K
Traffic Source Mix
Search
26.5%
Direct
43.8%
Referral
27.1%
Social
1.5%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
61 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Series Unknown, 47 years ago

Funding History

  • Jan 1979
    Series Unknown

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