Sr. Director, Marketing and Communications (Peabody).

Responsibilities

• Oversee the development and implementation of broad-reaching, omnichannel, and data-driven, marketing, communication, and brand strategies that focus on growing, generating brand awareness, and attracting audiences to advance divisional goals.
• Ensure that the divisional team utilizes the latest digital communications strategies to increase outreach, brand recognition, and develop an integrated social media and digital strategy
• Proactively identify strategic communication opportunities with internal and external partners.
• Develop benchmark criteria to track and evaluate the effectiveness of communications strategies on a regular basis.
• Responsible for visibility, branding, and promotion of the school/division through a variety of approaches, e.g., online and print media, radio/television, etc.
• Devise a long-term communication and/or marketing strategy and set operational goals.
• Develop and manage enterprise-wide marketing and promotional programs that support objectives for all lines of business.
• Oversee external public and media relations strategies that optimize the positioning of the division.
• Manage cross-department communications and work with members of the divisional leadership team to resolve communications issues as they arise.
• Monitor and approve all external communications and provide support, guidance, and mentorship to team staff.

Requirements

• Bachelor’s Degree in Communication, Marketing or related field.
• Twelve years related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/ graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred

• Master’s Degree in a related field.
• Media relations background.
• Previous experience in the performing arts and higher education landscape
• Mastery of the analytical tools used to determine the effectiveness of issues and reputation management programs and an ability to communicate the ROI of such work to leadership.
• Proven track record of managing multifaceted communications and marketing programs, leading high performing teams, and a demonstrated ability to build effective partnerships with key stakeholders.