Sr Director, Go-to-Market Strategy

Responsibilities

• Define and own GTM strategy for priority ecosystem partners, aligned to business growth objectives
• Co-develop joint GTM plans with Strategic Partnerships and Demand Generation, including sales plays, campaigns, and field activation
• Build clear partner value propositions, solution narratives, and use-case driven messaging
• Develop scalable GTM playbooks and enablement for sellers and partners (cloud, SI, and channel)
• Drive adoption of co-sell and partner-led motions across sales teams
• Partner cross-functionally with Sales, Product, Marketing, and Partnerships to ensure aligned execution
• Establish and track shared KPIs (e.g., partner-sourced and influenced pipeline, engagement, and conversion), and optimize programs based on performance

Requirements

• 12 - 15+ years of experience in GTM strategy, product marketing, alliances, or partner management roles
• Deep experience working with cloud ecosystems (AWS, Azure), system integrators, and channel/reseller models
• Proven ability to co-develop and execute joint GTM strategies across multiple stakeholders
• Strong cross-functional leadership and executive communication skills
• Track record of driving measurable partner-influenced growth in enterprise environments