Responsibilities

• Own AMD’s global Developer Integrated Marketing strategy, translating company, AI, software and product priorities into a unified developer marketing plan.
• Lead the integrated developer journey across acquisition, activation, education, community and ecosystem engagement, with a focus on accelerating AMD AI platform adoption.
• Build an integrated operating model across campaigns, editorial, events, education, social, community, paid, earned and ecosystem marketing, ensuring developer programs operate as one connected marketing engine rather than a collection of independent activities.
• Build and scale programs that create meaningful hands-on developer experiences across AMD technologies, including AI Dev Days, hackathons, developer cloud experiences, workshops, product experiences and other technical activations.
• Drive global developer acquisition and lifecycle marketing, growing high-quality developer audiences across priority segments and markets and moving them from awareness through activation and sustained engagement.
• Partner closely with Developer Relations and engineering to connect technical enablement with scalable marketing programs, ensuring developers have clear paths from discovery to building.
• Scale AMD’s developer education and enablement ecosystem through programs including AI Academy, learning experiences, certifications, playbooks and other technical content.
• Lead Integrated Editorial for Developer Marketing, creating a cohesive editorial strategy and operating model across AMD's technical audience channels. Partner across Developer Relations, Product Marketing, Communications, Social, Engineering and other content owners to create a coordinated editorial calendar, prioritize the stories that matter most to developers, and ensure content is technically credible, audience-relevant and connected to measurable developer outcomes.
• Build an audience-first developer content and editorial strategy across AMD.com, social, community, video, earned, paid and emerging channels, using developer insights, performance data and AI to continually improve relevance, discoverability, engagement and developer experience.
• Develop integrated programs with strategic ecosystem partners, open-source communities, frameworks, startups, universities and developer influencers to extend AMD’s reach and credibility.

Preferred

• Significant senior leadership experience in developer marketing, technology marketing, integrated marketing, developer relations, product marketing or a closely related field.
• Demonstrated experience building and leading global, multi-disciplinary marketing teams.
• Deep understanding of developer audiences, developer ecosystems and the ways developers discover, evaluate, learn and adopt technology platforms.
• Strong understanding of AI and modern software ecosystems. Experience marketing AI infrastructure, developer platforms, cloud services, semiconductors, software platforms or other highly technical products is strongly preferred.
• Demonstrated ability to build integrated global marketing strategies spanning digital, content, lifecycle, paid media, events, community, social, education and ecosystem partnerships.
• Experience leading integrated editorial and content operations across multiple teams, channels and stakeholders, ideally for technical or developer audiences.
• Experience creating developer programs that drive measurable activation, usage or platform adoption rather than awareness alone.
• Strong analytical orientation with experience establishing KPIs, measurement frameworks and investment models tied to business outcomes.
• Significant experience managing external agencies, including agency selection, SOW development, budget management, performance accountability and optimization.
• Demonstrated ability to work effectively across engineering, product, Developer Relations, sales, communications and marketing organizations.

Benefits

• Benefits offered are described: AMD benefits at a glance .