Sr. Director, Brand Marketing

Responsibilities

• Define and lead the enterprise Brand Marketing vision, strategy, and multi-year roadmap, aligning brand positioning, voice, and standards with business objectives, customer needs, market trends, and growth opportunities.
• Drive integrated brand campaigns, storytelling, and launches across all channels, leveraging consumer, cultural, business, and merchandising insights to create differentiated brand experiences that strengthen the brand and inspire customer action.
• Define the strategy for off-site events and experiential marketing, ensuring experiences extend the brand beyond the store, reach priority audiences, and deliver measurable business and brand impact.
• Develop and steward a strategic partnerships portfolio, identifying and evaluating opportunities that expand brand reach, strengthen relevance, and create mutual value.
• Partner across Marketing, Merchandising, Digital, Store Operations, Legal, Finance, and external agencies to direct integrated, cross-functional programs with clear outcomes, decision rights, investment priorities, milestones, and accountability.
• Identify, assess, and mitigate enterprise-level risks related to brand reputation, partner alignment, customer experience, execution, and investment, ensuring organizational resilience.
• Own Brand Marketing investment strategy and performance, establishing clear KPIs and translating brand, event, partnership, and campaign results into resource allocation, optimization, and continuous improvement decisions.
• Lead, develop, and inspire a high-performing team and agency ecosystem, building capabilities, clarifying priorities, and fostering innovation, collaboration, and organizational excellence.

Requirements

• 10+ years of progressive experience in brand marketing, integrated marketing, experiential marketing, partnerships, or related leadership roles, including senior leadership responsibilities.
• Proven ability to define enterprise brand strategy, lead transformational initiatives, and deliver outcomes that influence organizational growth and market differentiation.
• Demonstrated success leading multiple functions, departments, or enterprise-wide programs with substantial organizational impact.
• Experience developing off-site event strategies and strategic partnerships, from opportunity assessment and business case development through activation, measurement, and optimization.
• Strong business acumen and experience managing significant agency relationships, complex budgets, investment tradeoffs, and multi-year roadmaps.
• Exceptional leadership, strategic foresight, executive presence, and ability to influence and inspire diverse teams while navigating complex, high-stakes challenges.
• Experience in a multi-unit retail, consumer, or merchandising environment is preferred.
• Exceptional written, verbal, and executive-level presentation skills, including expert-level PowerPoint communication experience.
• Undergraduate degree in Marketing, Communications, Business, or a related field; advanced degree is a plus.

Preferred

• Experience in a multi-unit retail, consumer, or merchandising environment is preferred.

Benefits

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance