Responsibilities

• Architect and spearhead the overarching patient marketing vision, ensuring strategic alignment from pre-launch through mature lifecycle management
• Direct the end-to-end development and execution of high-impact disease state awareness and branded patient campaigns that resonate with the rare disease community
• Formulate and refine differentiated patient value propositions that articulate unique clinical and quality-of-life benefits to Becker patients and their families
• Champion the end-to-end patient journey, identifying critical inflection points to optimize the overall patient experience and the care continuum
• Orchestrate sophisticated omnichannel engagement strategies in collaboration with Digital Marketing, ensuring seamless caregiver and patient experiences across all digital touchpoints
• Cultivate and scale patient ambassador initiatives, empowering authentic community voices to drive brand connection and peer-to-peer support
• Oversee the creation of a robust ecosystem of patient-centric educational resources designed to simplify complex clinical concepts and empower informed decision-making
• Forge and maintain strategic alliances with key Patient Advocacy organizations to ensure enterprise alignment with the evolving needs of the community
• Synthesize qualitative patient insights to serve as a foundational pillar for brand strategy and organizational decision-making
• Drive community-focused educational initiatives that increase disease awareness and foster long-term trust within the advocacy landscape

Requirements

• Bachelor's degree required; MBA preferred
• 12+ years pharmaceutical/biotech marketing experience
• 7+ years patient or consumer marketing
• Demonstrated success launching specialty or rare disease products
• Rare disease and neurology experience strongly preferred
• Strong understanding of patient advocacy organizations and patient services
• Demonstrated experience in developing disease awareness campaigns and patient education strategies
• Proven agency and budget management experience
• Strong understanding of promotional compliance
• Demonstrate excellent verbal and written communication skills

Benefits

• Salary Range: The salary range for this role is $251-$307k. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Employees in this position are also eligible for Short-Term and Long-Term incentive programs. Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements). For more information on our benefits, please visit this link.