Sr. Digital Strategist, IDC CX Digital Strategy

New York City, NY (Unknown)

$125K/yr – $187K/yrSenior Level6+ years expFull time

Posted 8 days ago

Job Summary

Own and design end-to-end customer journey frameworks for IDPs, lead cross-functional workshops, and define metrics and nudges to optimize personalization at scale.

  • Develop next best action/content strategies
  • Collaborate with CX analytics, TAA, and marketing teams
  • Mentor Journey Operators and drive scalable foundations

Job Description

Responsibilities

  • Design comprehensive customer journey frameworks across awareness, consideration, conversion, and loyalty stages for Integrated Development Programs (IDPs)
  • Lead cross-functional workshops with stakeholders to define journey requirements, success metrics, and customer touchpoints
  • Develop next best action and next best content strategies that personalize customer experiences at scale
  • Create customer-centric marketing strategies that align business objectives with customer needs at each funnel stage
  • Define journey progression metrics and success criteria in partnership with CX analytics team
  • Establish journey frameworks that enable scalable, reusable approaches across programs
  • Partner with Customer Insights Leads to incorporate Voice of the Customer insights and AI-category-specific findings into journey design
  • Collaborate with Journey Operators to ensure technical feasibility and successful AEP implementation
  • Work closely with Technical Architecture & Analytics (TAA) and Analytics teams on data requirements and measurement frameworks
  • Coordinate with Email Marketing Team (EMT), Web Channel team, and Marketing Platform Operations (MPO) on campaign execution

Requirements

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience communicating results to senior leadership
  • Experience using Microsoft Excel to manipulate and analyze data

Preferred

  • Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
  • Experience with Salesforce and Tableau

Benefits

  • sign-on payments and restricted stock units (RSUs)
  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
  • Learn more about our benefits at https://amazon.jobs/en/benefits.
Amazon Web Services logo

Amazon Web Services

3.6 Glassdoor

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.

Founded in 2006
Duvall, Washington, USA
151K employees (5,507 in marketing)
65% recommend to a friend
63% CEO approval

Salaries

Posted range

$125K/yr – $187K/yr

Taken straight from the job posting.

The middle of this range ($156K) is 114% above the median base salary for Digital Marketing Strategist roles in the United States ($73K).

Digital Marketing Strategist median pay in the United States

$73K/yr

Most pay falls between $63K and $85K. Based on 29 salaries.

See all Amazon Web Services salaries

Funding

Last Raise
Grant, 1 years ago

Funding History

  • Jan 2025
    Grant

Traffic Signals

Monthly Visitors
2.7B
Traffic Source Mix
Search
25.4%
Direct
66.7%
Referral
5.5%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~151.3K

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Sr. Digital Strategist, IDC CX Digital Strategy

Amazon Web Services · New York City, NY · Unknown