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This is a hands-on, results-driven role focused on paid digital advertising, e-commerce performance, conversion optimization, and analytics. The Digital Marketing Strategist will independently manage campaigns, analyze performance, identify opportunities, and implement improvements that produce measurable business results. Key Responsibilities - Develop, manage, and optimize Google Ads, Google Shopping, Meta advertising, and retargeting campaigns. - Manage advertising budgets and continually optimize campaigns for performance and return on investment. - Track and analyze key performance metrics, including CPL, CPA, CTR, conversions, sales, and revenue. - Analyze website traffic and customer behavior to identify opportunities to increase online sales and generate qualified leads. - Conduct A/B testing on advertisements, landing pages, and website content to improve performance. - Identify opportunities to improve conversion rates, reduce abandoned carts, and strengthen the online purchasing experience. - Track qualified leads through the sales process to measure conversion rates, revenue impact, and overall marketing effectiveness. - Develop and maintain reporting dashboards that provide meaningful insight into marketing performance and profitability. - Identify and implement new digital advertising strategies and opportunities that support sales and revenue growth. - Collaborate with marketing, sales, and other team members to align digital marketing efforts with business goals. Who We're Looking For This role is a great fit for an experienced digital marketer who enjoys combining strategy, data, advertising, and problem-solving to produce measurable business results. You understand that successful digital marketing goes beyond clicks and impressions and are motivated by turning marketing efforts into qualified leads, sales, and revenue. We’re looking for someone who takes ownership and goes beyond simply managing campaigns and producing reports. The right person will proactively identify opportunities, test new approaches, implement improvements, and use data to continually improve performance. Qualifications - 5+ years of hands-on digital advertising experience preferred. - Advanced knowledge of Google Ads, Meta Ads, Google Analytics 4, and Google Tag Manager. - Experience with e-commerce analytics, conversion tracking, and conversion optimization. - Strong analytical and problem-solving skills with the ability to turn data into actionable improvements. - Ability to independently manage campaigns, analyze results, and make performance-driven adjustments. - Familiarity with WooCommerce, WordPress, HubSpot, and Google Merchant Center is preferred. - Strong attention to detail, organization, and communication skills. - Self-motivated with the ability to take initiative and adapt in a dynamic environment. Why This Role Matters The Digital Marketing Strategist plays an important role in connecting Red E with new and existing customers and turning digital marketing efforts into measurable business results. Success in this role means increasing online sales, generating qualified leads, improving conversions, and contributing directly to revenue growth. Who We Are Red E was founded in 2012 with a simple mission: help farmers get more life, performance, and reliability out of the equipment they already own. What started as a small engineering firm quickly evolved into something bigger: a company dedicated to designing high-performance aftermarket solutions for air seeders, planters, and other agricultural equipment. Today, Red E serves farmers across North America and around the world with engineering, parts, and full-service rebuild solutions designed to help them keep their equipment running better than new. How We're Different Plain and simple, it's our culture and our drive for excellence. We're a team that takes pride in doing good work, solving problems, supporting one another, and continually finding ways to get better. We focus on four key areas: - Leadership: Lead by example through servant leadership and create an environment where people can take ownership and pride in what they do. - Purpose: Understand what we do and why it matters. Our work supports farmers and helps bring better products, services, and solutions to the marketplace. - Opportunity: Continually look for ways to improve, learn, solve problems, and create value. - Growth: Keep moving forward. If we aren't growing, we aren't winning. Benefits & Perks Red E provides eligible team members with: - 401(k) retirement plan with company match. - Health, dental, and vision insurance plan options. - Life and disability insurance plan options. - Supplemental voluntary benefits. - Paid Time Off (PTO) and paid holidays. - Paid volunteering time. - Matching charitable gift fund. - Quarterly team-building events. - Modified flex time plan. - Annual profit sharing. Learn More About Red E Want to get a better feel for who we are and what we do? Check out our website, YouTube channel, and Facebook page. The pay range for this role is: 65,000.00 - 80,000.00 USD per year (Main Office)4a:T9d3,

Responsibilities

Develop, manage, and optimize Google Ads, Google Shopping, Meta advertising, and retargeting campaigns.
Manage advertising budgets and continually optimize campaigns for performance and return on investment.
Track and analyze key performance metrics, including CPL, CPA, CTR, conversions, sales, and revenue.
Analyze website traffic and customer behavior to identify opportunities to increase online sales and generate qualified leads.
Conduct A/B testing on advertisements, landing pages, and website content to improve performance.
Identify opportunities to improve conversion rates, reduce abandoned carts, and strengthen the online purchasing experience.
Track qualified leads through the sales process to measure conversion rates, revenue impact, and overall marketing effectiveness.
Develop and maintain reporting dashboards that provide meaningful insight into marketing performance and profitability.
Identify and implement new digital advertising strategies and opportunities that support sales and revenue growth.
Collaborate with marketing, sales, and other team members to align digital marketing efforts with business goals.

Requirements

5+ years of hands-on digital advertising experience preferred.
Advanced knowledge of Google Ads, Meta Ads, Google Analytics 4, and Google Tag Manager.
Experience with e-commerce analytics, conversion tracking, and conversion optimization.
Strong analytical and problem-solving skills with the ability to turn data into actionable improvements.
Ability to independently manage campaigns, analyze results, and make performance-driven adjustments.
Strong attention to detail, organization, and communication skills.

Preferred

Familiarity with WooCommerce, WordPress, HubSpot, and Google Merchant Center is preferred.
Self-motivated with the ability to take initiative and adapt in a dynamic environment.

Benefits

401(k) retirement plan with company match.
Health, dental, and vision insurance plan options.
Life and disability insurance plan options.
Supplemental voluntary benefits.
Paid Time Off (PTO) and paid holidays.
Paid volunteering time.
Matching charitable gift fund.
Quarterly team-building events.
Modified flex time plan.
Annual profit sharing.

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Own and optimize digital advertising programs across Google Ads, Google Shopping, Meta, and retargeting, driving ROI through measurement, testing, and cross-functional collaboration.

Own budgets and performance metrics to maximize ROI.
Develop dashboards and reporting to reveal insights on conversions and revenue.
Collaborate with marketing, sales, and product teams to align digital efforts with business goals.

","employeeSentiment":null,"trafficSignals":{"monthlyGoogleAdsBudget":529.5,"monthlyVisitors":8222,"trafficSources":[{"label":"Search","percent":37.53243982335779},{"label":"Direct","percent":29.436815033896952},{"label":"Referral","percent":7.263453837929548},{"label":"Social","percent":7.5760119086079145},{"label":"Paid","percent":9.110502774885878}]},"growthSignals":{"currentHeadcount":20,"trend":[{"label":"2024-09-30","headcount":25},{"label":"2024-10-28","headcount":24},{"label":"2024-11-25","headcount":24},{"label":"2024-12-30","headcount":24},{"label":"2025-01-27","headcount":24},{"label":"2025-02-24","headcount":25},{"label":"2025-03-31","headcount":25},{"label":"2025-04-28","headcount":25},{"label":"2025-05-26","headcount":25},{"label":"2025-06-30","headcount":23},{"label":"2025-07-28","headcount":22},{"label":"2025-08-25","headcount":22},{"label":"2025-09-29","headcount":22},{"label":"2025-10-27","headcount":22},{"label":"2025-11-24","headcount":22},{"label":"2025-12-29","headcount":20},{"label":"2026-01-26","headcount":20},{"label":"2026-02-23","headcount":21},{"label":"2026-03-30","headcount":21},{"label":"2026-04-27","headcount":20},{"label":"2026-05-25","headcount":20},{"label":"2026-06-29","headcount":20},{"label":"2026-07-27","headcount":20},{"label":"2026-08-31","headcount":20}]},"marketingTeam":{"stats":[{"label":"Marketing Team Size","value":"1 (5% of company)","note":null},{"label":"Median Tenure","value":"2.8 years","note":null},{"label":"Marketing Roles Posted (Last 30 Days)","value":"1","note":null}]},"people":null,"recentAds":null,"funding":{"totalInvestmentUsd":0,"lastRoundType":null,"lastRoundInvestmentUsd":null,"daysSinceLastFundraise":null,"investors":[],"recentRounds":[]},"news":null},"variant":"list","hasBorder":true,"logoPriority":true}],"$L4b"]}],"$L4c"]}],"$L4d"]}],"$L4e"]}]}]}] 51:Te6a,From brand messaging and website builds to ongoing content and campaign strategy, we’re known for going deep with our clients and delivering work that’s as thoughtful as it is effective. We’re a small team by design, which means every team member leads their own client relationships and plays a hands-on role in strategy, communication, execution, and reporting. If you love crafting authentic stories, thinking through the lens of both brand and customer, and bringing smart ideas to life from start to finish—keep reading. *The Role* We're looking for a *Storytelling & Brand Messaging Strategist* who knows how to _listen_, _translate_, and _elevate_. You’ll be the voice behind the voice—digging into what makes each client unique and building brand messaging that feels real, resonates deeply, and performs across channels. You’re a natural communicator who can hold your own in client conversations, manage moving parts with ease, and shape content strategies that blend creative flair with SEO-savvy. If you’ve got a mind for story and a heart for strategy, this role was made for you. *What You’ll Do* *Brand & Messaging Strategy* * Craft compelling brand narratives, messaging hierarchies, tone of voice guides, and content frameworks * Collaborate closely with clients to uncover what makes their brand tick—and tell that story in a way their audience _feels_ * Build messaging that aligns with user needs, brand goals, and current market dynamics *Client Collaboration & Communication* * Serve as a strategic partner and main point of contact for clients * Lead monthly meetings, reporting calls, and regular check-ins by email * Translate business goals into clear, actionable messaging and content plans *Content & SEO Strategy* * Shape and guide website copy, landing pages, blog content, and more * Ensure everything you create is optimized for performance without losing the human touch * Stay up-to-date on SEO best practices and trends in AI-driven content *Project Management & Reporting* * Keep timelines tight, deliverables on track, and communication crystal clear * Share insights and results through straightforward, helpful reporting * Work collaboratively with clients and internal team to bring strategies to life *Light Web Work (WordPress Preferred)* * Support content implementation or updates via WordPress * Help structure web content with UX in mind * Know enough to talk the talk with our devs and clients *What We’re Looking For* * A strategic thinker with strong storytelling chops * Proven experience crafting brand messaging and SEO-optimized content * Someone who listens deeply, asks smart questions, and communicates clearly * Comfortable managing client relationships and running projects from strategy to execution * Basic WordPress knowledge (you won’t be coding, but you’ll know your way around) * Up to speed on content trends, SEO tools, and AI/LLM developments * Incredibly organized, detail-obsessed, and hungry to learn *Bonus Points If You Have* * A background in journalism, copywriting, marketing, or UX writing * Experience using tools like Google Analytics, SEMrush, or Surfer * A curious mind and a love of solving creative puzzles *Why You’ll Love It Here* We’re not just another agency—we’re a crew of creative thinkers who care deeply about the work we do and the people we do it for. You’ll have real ownership, a supportive team, and the freedom to bring your full self (and your best ideas) to the table. If that sounds like your kind of vibe, let’s talk. Job Type: Contract Pay: $35.00 - $40.00 per hour Expected hours: 10.0 – 20.0 per week Work Location: Remote52:T6e2,

Responsibilities

Craft compelling brand narratives, messaging hierarchies, tone of voice guides, and content frameworks
Collaborate closely with clients to uncover what makes their brand tick—and tell that story in a way their audience feels
Build messaging that aligns with user needs, brand goals, and current market dynamics
Serve as a strategic partner and main point of contact for clients
Lead monthly meetings, reporting calls, and regular check-ins by email
Translate business goals into clear, actionable messaging and content plans
Shape and guide website copy, landing pages, blog content, and more
Ensure everything you create is optimized for performance without losing the human touch
Stay up-to-date on SEO best practices and trends in AI-driven content
Keep timelines tight, deliverables on track, and communication crystal clear

Requirements

A strategic thinker with strong storytelling chops
Proven experience crafting brand messaging and SEO-optimized content
Someone who listens deeply, asks smart questions, and communicates clearly
Comfortable managing client relationships and running projects from strategy to execution
Basic WordPress knowledge (you won’t be coding, but you’ll know your way around)
Up to speed on content trends, SEO tools, and AI/LLM developments
Incredibly organized, detail-obsessed, and hungry to learn

Preferred

A background in journalism, copywriting, marketing, or UX writing
Experience using tools like Google Analytics, SEMrush, or Surfer
A curious mind and a love of solving creative puzzles

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Digital Marketing Strategist jobs in the US

Digital Marketing Strategist

Brand Messaging & Digital Marketing Strategist