Digital Marketing Strategist

Responsibilities

• Develop, manage, and optimize Google Ads, Google Shopping, Meta advertising, and retargeting campaigns.
• Manage advertising budgets and continually optimize campaigns for performance and return on investment.
• Track and analyze key performance metrics, including CPL, CPA, CTR, conversions, sales, and revenue.
• Analyze website traffic and customer behavior to identify opportunities to increase online sales and generate qualified leads.
• Conduct A/B testing on advertisements, landing pages, and website content to improve performance.
• Identify opportunities to improve conversion rates, reduce abandoned carts, and strengthen the online purchasing experience.
• Track qualified leads through the sales process to measure conversion rates, revenue impact, and overall marketing effectiveness.
• Develop and maintain reporting dashboards that provide meaningful insight into marketing performance and profitability.
• Identify and implement new digital advertising strategies and opportunities that support sales and revenue growth.
• Collaborate with marketing, sales, and other team members to align digital marketing efforts with business goals.

Requirements

• 5+ years of hands-on digital advertising experience preferred.
• Advanced knowledge of Google Ads, Meta Ads, Google Analytics 4, and Google Tag Manager.
• Experience with e-commerce analytics, conversion tracking, and conversion optimization.
• Strong analytical and problem-solving skills with the ability to turn data into actionable improvements.
• Ability to independently manage campaigns, analyze results, and make performance-driven adjustments.
• Strong attention to detail, organization, and communication skills.

Preferred

• Familiarity with WooCommerce, WordPress, HubSpot, and Google Merchant Center is preferred.
• Self-motivated with the ability to take initiative and adapt in a dynamic environment.

Benefits

• 401(k) retirement plan with company match.
• Health, dental, and vision insurance plan options.
• Life and disability insurance plan options.
• Supplemental voluntary benefits.
• Paid Time Off (PTO) and paid holidays.
• Paid volunteering time.
• Matching charitable gift fund.
• Quarterly team-building events.
• Modified flex time plan.
• Annual profit sharing.