Marketing Manager

Responsibilities

• Campaign and Project Management: Coordinate day-to-day implementation of assigned marketing campaigns and projects for ASTRO meetings, products, services and initiatives, including schedules, deliverables, approvals, deployment plans, issue resolution and closeout activities. Own day-to-day management of assigned marketing campaigns and projects for ASTRO meetings, products, services and initiatives, including schedules, deliverables, approvals, deployment plans, issue resolution and closeout activities.
• Integrated Marketing Execution: Implement approved marketing plans across email, web, digital advertising, social media, print and other channels, ensuring that campaign elements are coordinated, timely, audience-focused and brand-aligned.
• Audience Segmentation and Messaging Support: Support audience targeting and segmentation using CRM data, established audience criteria, previous campaign information and direction from marketing and program teams. Build and maintain campaign lists and assist with campaign setup and deployment across applicable marketing platforms.
• Content Development and Quality Control: Draft, edit and prepare promotional copy for email, web, print, digital advertising and related marketing materials; route materials through established review and approval processes and incorporate feedback; ensure materials are clear, accurate, consistent with ASTRO’s voice and aligned with approved campaign objectives.
• Timeline, Workflow and Stakeholder Coordination: Maintain project timelines, task assignments, approvals and dependencies with internal teams, designers, web staff, communications colleagues, vendors and other contributors; anticipate risks, flag barriers and recommend practical solutions to keep assigned campaigns on track.
• Performance Tracking and Reporting: Monitor and compile campaign results, identify trends and develop actionable recommendations that improve reach, engagement, conversion, attendance, sales or other defined outcomes.
• Procedures and Process Improvement: Follow established marketing procedures, templates, production processes and quality control standards. Maintain campaign documentation, project records, calendars, trackers and other marketing resources to support efficient and consistent execution.
• Vendor and Budget Coordination: Coordinate routine project activities with assigned vendors, contractors or external contributors as needed; support execution of approved campaign budgets by tracking estimates, invoices, expenses and related documentation.

Requirements

• Bachelor’s degree in marketing, communications, business administration or a related field required; equivalent experience may be considered.
• Five to six years of related marketing experience, including hands-on responsibility for campaign execution, project coordination, digital marketing, email marketing, audience segmentation and performance reporting.
• Experience managing marketing campaigns or projects for meetings, conferences, educational programs, membership products, professional services or other complex offerings to defined audiences.
• Demonstrated ability to manage assigned areas of work with general supervision, exercise independent judgment, make sound recommendations, coordinate multiple stakeholders and improve campaign practices, workflows or quality-control processes.

Preferred

• Experience marketing medical, scientific, health care, association, CME or professional education programs.
• Experience with email marketing, CRM, marketing automation, association management, analytics, web content management or digital advertising platforms.
• Experience using workflow and task management platforms such as Asana, Jira, Trello or similar systems.
• Experience coordinating vendors, contractors, freelance contributors or cross-functional production teams.
• Project management training, digital marketing certification or comparable professional development preferred.

Benefits

• Flexible work arrangements including telework up to 3 days/week
• Medical, dental and vision insurance, majority company paid
• 401K with immediate company contribution
• 23 days of Paid Time Off annually
• 13 Paid Holidays
• Student loan repayment assistance + tuition reimbursement
• Employer paid short and long term disability insurance and more