Responsibilities

• Serve as strategic lead for client accounts; run discovery, align business goals to channel strategy, and translate roadmaps into clear quarterly plans and budgets.
• Build and lead programs across defined core service offerings.
• Present strategy, performance, and next-best actions to executive and practitioner stakeholders; convert insights into prioritized backlogs.
• SEO: drive technical/site architecture improvements, content strategy, internal linking, schema, and E-E-A-T; collaborate tightly with dev on tickets and QA.
• Paid Media: plan and manage budgets across Google/Microsoft Ads and LinkedIn (and Meta when relevant); build measurement frameworks; enforce naming conventions and QA.
• CRO/UX: define hypotheses, implement A/B tests, reduce friction, and improve conversion rates for lead gen and e-commerce (including checkout performance).
• Email/Automation: design nurture flows, re-engagement sequences, and lifecycle programs (HubSpot preferred).
• Analytics: own KPI frameworks, dashboards, and attribution views (GA4, GTM, Looker Studio). Ensure compliant tracking (Consent Mode v2, privacy basics).
• Performance Management: Create benchmarking and forecasting models; set targets for traffic quality, cost per acquisition, pipeline/revenue contribution, and ROAS.
• Run ongoing experimentation and “tighten the loop” on insights to actions: weekly optimizations, monthly analysis, quarterly strategy resets.
• Collaboration & Process: Partner with Project Management to maintain scope, cadence, and quality; document assumptions and risks early.
• Write SOW inputs (goals, deliverables, hours) and collaborate with Sales on renewals and expansions.
• Contribute to internal core processes, QA checklists, and center-of-excellence standards.
• Identify opportunities to standardize, template, and improve digital marketing process to increase team scalability and consistency.