Responsibilities

• Helping drive the strategy for organic growth and content distribution across search, AI, social, email, and the website
• Working proactively to deepen your understanding of our market, customers, and products
• Defining and maintaining the SEO and AI discovery roadmap — including topic strategy, keyword strategy, content structure, and optimization for both search engines and AI-driven systems
• Owning how content functions as an acquisition path in partnership with the product marketing and website teams — including templates, internal linking, navigation patterns, and conversion paths
• Leading organic growth performance analysis and using it to drive changes in priorities, plans, and investments
• Working with the campaigns team to align paid and organic acquisition strategies
• Developing and maintaining partnerships and third-party distribution to grow authority and reach
• Using social listening, SEO, and AI tools to inform content direction and distribution strategy
• Working closely with writers, editors, designers, product marketers, and the website team to turn strategy into coordinated execution

Requirements

• At least seven years of experience driving awareness for a sophisticated B2B audience and owning large multichannel content or organic growth programs end to end
• Familiarity with the product development domain is important
• Strong writing skills with deep expertise across SEO, AI optimization/GEO, content repurposing, backlink efforts, and authority-building
• Experience designing and running an integrated content growth strategy — not just executing individual tactics
• Ability to lead work across teams that do not report to you and interact with company leaders
• Comfortable working with strategy, priorities, and plans in a highly collaborative environment
• Proactive and resourceful, working closely with writers, editors, designers, and product marketers to achieve the best outcomes

Benefits

• Medical, dental, and vision plans (for many teammates, we cover 100% of the premiums)
• Up to 200 hours of paid time off a year to spend however you want
• 30 to 90 days of paid parental leave and five to 10 days of paid care and bereavement leave
• Up to $1,000 annually for third-party education, along with paid time off to immerse yourself in learning
• Volunteer opportunities throughout the year