Responsibilities

• - Leads demand generation initiatives for priority markets, products, and audiences, aligning campaign strategies with company revenue goals and Sales objectives.
• - Designs integrated, multichannel campaign solutions across email, digital advertising, content, webinars, events, account-based marketing, partner marketing, and coordinated Sales outreach.
• - Translates product launches, industry trends, customer use cases, and Sales priorities into compelling campaign themes, messaging, offers, and buyer journeys tailored by market and funnel stage.
• - Defines target audiences, account segments, buyer roles, channel strategies, budgets, timelines, and measurable success criteria for complex campaigns.
• - Influences Marketing and Sales stakeholders by identifying priority accounts, stalled opportunities, pipeline gaps, and areas where marketing programs can support opportunity progression.
• - Leads the development of account-based marketing programs for high-value enterprise and named accounts, coordinating engagement across Marketing, Sales, and channel partners.
• - Analyzes campaign, funnel, and pipeline performance to identify complex performance barriers and design improvements to targeting, messaging, offers, channels, or Sales follow-up.
• - Leads cross-functional campaign execution with Product Marketing, Content, Digital Marketing, Marketing Operations, Events, Sales, and external agencies, resolving complex issues and keeping programs aligned with strategic objectives.
• - Develops campaign-specific lead follow-up plans and service-level expectations in partnership with Sales.
• - Builds regular feedback loops with Sales to capture customer questions, objections, competitive activity, emerging use cases, and account-level insights.

Requirements

• 7+ years of experience in B2B demand generation, integrated marketing, growth marketing, or campaign strategy.
• Experience leading complex, integrated marketing initiatives for technology solutions sold to enterprise customers.
• Demonstrated success designing campaigns that generate and influence qualified sales pipeline—not solely leads, clicks, or engagement.
• Experience developing account-based marketing and named-account programs within long, multi-stakeholder B2B buying cycles.
• Expert knowledge of demand generation strategy, integrated campaign planning, audience segmentation, buyer journeys, and funnel progression.
• Strong working knowledge of CRM, marketing automation, intent data, paid media, email nurture, funnel measurement, and campaign attribution.
• Ability to analyze complex campaign, funnel, and pipeline data; identify underlying performance issues; and design practical solutions.
• Experience developing campaign briefs, audience strategies, channel plans, budgets, timelines, messaging frameworks, and success criteria.
• Works with a high degree of latitude and uses professional judgment to determine the appropriate approach for complex initiatives.
• Leads initiatives across multiple teams and influences stakeholders without direct reporting authority.

Preferred

• - Experience in enterprise infrastructure, data storage, cloud computing, cybersecurity, high-performance computing, media technology, or a related B2B technology category.
• - Experience supporting a global Sales organization or marketing solutions sold through channel partners.
• - Familiarity with Microsoft Dynamics 365, Customer Insights, TechTarget Priority Engine, GA4, or comparable platforms.
• - Experience connecting event, digital, content, partner, and Sales programs into unified campaigns.

Benefits

• - Medical, dental, and vision insurance
• - 401(k) with company matching
• - Health Savings Account and Flexible Spending Account options
• - Short-term and long-term disability insurance
• - Employee Assistance Program
• - Paid vacation, holidays, and sick time
• - Educational reimbursement
• - Hybrid work options