Responsibilities

• Own and optimize Conductor’s paid acquisition strategy across channels including paid search, paid social, paid media partnerships to drive qualified pipeline and revenue growth.
• Lead Conductor’s influencer marketing program as a growth channel , identifying and partnering with industry creators and experts to produce high-performing campaigns that expand brand reach and drive demand.
• Build and scale partner and affiliate co-marketing programs , collaborating with technology partners, agencies, and industry organizations to drive joint campaigns and new audience reach.
• Manage paid media programs, including newsletter sponsorships and sponsored content, that increase visibility with target audiences.
• Develop and execute Conductor’s external community strategy , engaging in platforms such as Reddit and other online marketing communities, developing thoughtful engagement strategies that build trust and foster authentic dialogue with community members.
• Collaborate closely with demand generation, content, product marketing, and marketing operations teams to align campaigns with broader pipeline and revenue goals.
• Track and report on campaign performance across channels, optimizing spend and strategy based on pipeline contribution, efficiency, and ROI.

Requirements

• 7–10+ years of experience in growth marketing, performance marketing, or demand generation , ideally in B2B SaaS or digital marketing.
• Proven experience managing multi-channel paid acquisition programs , including paid search and paid social.
• Experience building and scaling influencer, affiliate, or partner marketing programs .
• Strong analytical mindset with experience optimizing campaigns based on performance data.
• Experience managing paid media budgets and external vendors or agencies.
• Excellent project management and cross-functional collaboration skills.
• Ability to balance strategic planning with hands-on campaign execution.
• Familiarity with marketing analytics platforms (Google Analytics) and performance measurement frameworks.