Responsibilities

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives for assigned regions, industries, or market segments — translating business priorities into quarterly and annual demand plans with clear audience, program, and campaign recommendations.
• Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions — leveraging AI-enabled tools and automation to improve efficiency, targeting, personalization, and performance at scale.
• Monitor pipeline health, campaign performance, and conversion trends to identify risks, opportunities, and recommended actions — supporting pipeline forecasting and performance reviews with actionable insights for marketing and sales stakeholders.
• Partner with Sales counterparts, SDRs, Account Executives, and Partner teams to align demand generation activities with business priorities — coordinating campaign follow-up motions to support lead progression and opportunity creation.
• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to support integrated planning and execution — translating segment, regional, or industry priorities into coordinated marketing programs and clear execution plans.
• Establish and track KPIs to measure demand generation effectiveness — including engagement, conversion, pipeline creation, and pipeline acceleration metrics — driving continuous improvement through testing, experimentation, data analysis, and post-campaign learnings.

Requirements

• Bachelor's degree or equivalent experience, with 5+ years of B2B marketing experience and 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.
• Proven success partnering with Sales or revenue teams to support pipeline and revenue goals.
• Experience using marketing automation, CRM, analytics, and digital marketing technologies to manage, report, and optimize program performance.14
• Strong communication, project management, analytical, and stakeholder management skills — with the ability to prepare insights and recommendations in a clear, actionable format for senior audiences.
• Demonstrated ability to operate with accountability for measurable program contribution, quality of execution, and continuous improvement across assigned regions, industries, or market segments.

Preferred

• Experience leveraging AI and automation tools to improve marketing effectiveness, scale targeting, and enhance personalization across the buyer journey.
• Experience deploying campaign playbooks in partnership with global campaigns teams — and tailoring execution for specific audiences or market needs.
• Proven ability to activate marketing tactics across the full buyer journey — from generating engagement to creating opportunities and supporting pipeline acceleration.
• Experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews to share demand insights and recommendations.
• Strong track record of sharing performance learnings and market feedback with cross-functional partners to improve future campaign planning and program effectiveness.