Responsibilities

• Develop and execute demand generation strategies across paid, owned, and earned channels
• Build multi-touch campaigns that drive top-of-funnel awareness and qualified pipeline
• Own and optimize performance marketing, ABM, email nurture, and content syndication programs
• Partner with sales and product marketing to align campaign strategies with GTM priorities
• Manage marketing automation and lead scoring systems
• Track and report on campaign performance, pipeline contribution, and ROI
• Conduct A/B testing and conversion rate optimization across landing pages and campaign assets
• Scale inbound and outbound efforts to drive customer acquisition

Requirements

• 3+ years of experience in demand generation or growth marketing at a B2B SaaS company
• Proven track record of driving pipeline and revenue through digital campaigns
• Deep familiarity with performance marketing, SEO/SEM, paid social, and email marketing
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Strong analytical mindset and experience using tools like Google Analytics, Looker, or Tableau
• Collaborative, self-starter mindset with experience working cross-functional with sales, product, and design

Preferred

• Bonus: Experience with ABM, intent data, or PLG-style funnels