Demand Generation Manager

USA (Remote)

$75K/yr – $90K/yrMid LevelFull time

Posted 1 day ago

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Job Summary

Own end-to-end demand generation programs from kickoff to post-campaign review, coordinating cross-functional teams, events, partner marketing, and optimization.

  • Lead cross-channel campaigns from initiation to learning
  • Plan and run virtual events and webinars
  • Collaborate with Sales and RevOps for alignment and follow-up

Job Description

Responsibilities

  • Integrated Campaign Management: Project manage cross-functional campaigns from kickoff through launch and post-campaign follow-up, coordinating deliverables across Product Marketing, Content, Brand, Paid Media, Lifecycle, Web, Marketing Operations, and Sales.
  • Virtual Events & Webinars: Plan and execute Employ-hosted and partner virtual events, including topic and speaker coordination, promotion plans, platform and production logistics, registration and attendee communications, run-of-show management, and post-event nurture.
  • Partner & Co-Marketing Execution: Turn partner opportunities into executable programs by managing joint campaign plans, timelines, approvals, content and event deliverables, lead-sharing requirements, and follow-up commitments.
  • Campaign Project Management: Build clear project plans, briefs, calendars, status updates, and launch checklists; proactively surface risks, dependencies, and decisions needed to keep programs on track.
  • Sales Alignment & Follow-Up: Partner with Sales and RevOps to define target audiences, prepare enablement materials, communicate campaign details, and ensure timely, coordinated lead follow-up.
  • Measurement & Optimization: Track registration, engagement, lead, pipeline, and conversion performance; synthesize results into practical recommendations that improve future programs.
  • Program Support: Support priority in-person events, ABM programs, product launches, and other demand generation initiatives as team needs evolve.

Requirements

  • 3+ years of experience in demand generation, integrated marketing, field or event marketing, partner marketing, or a related role within B2B SaaS or technology.
  • Demonstrated experience coordinating integrated campaigns with multiple channels, contributors, deadlines, and dependencies.
  • Hands-on experience planning and running webinars or virtual events from promotion through production and follow-up.
  • Strong project management skills and a track record of bringing structure to fast-moving, cross-functional work.
  • Clear, proactive communication and the ability to build productive relationships across Marketing, Sales, RevOps, and external partners.
  • Working knowledge of funnel metrics and the ability to connect campaign activity to lead, pipeline, and revenue outcomes.
  • High attention to detail, strong follow-through, and comfort managing several programs at different stages simultaneously.
  • A resourceful, collaborative mindset and willingness to roll up your sleeves to get the work done.
  • Experience with marketing automation, CRM, webinar, and project management platforms; familiarity with Salesforce and Marketo is a plus.
  • Experience in HR technology, recruiting technology, or an adjacent B2B SaaS category is helpful, but not required.

Preferred

  • Experience with marketing automation, CRM, webinar, and project management platforms; familiarity with Salesforce and Marketo is a plus.
  • Experience in HR technology, recruiting technology, or an adjacent B2B SaaS category is helpful, but not required.

Benefits

  • Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work.
  • Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being.
  • Remote-first culture: Work from where you’re most productive while staying connected to a collaborative, high-energy team through virtual-first rituals and regular in-person meetups.
  • Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.
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Founded in 2022
Denver, Colorado, USA
1.3K employees (43 in marketing)
27% recommend to a friend
35% CEO approval

Traffic Signals

Monthly Visitors
42.7K
Monthly Google Ads Budget
$17.5K
Traffic Source Mix
Search
27.9%
Direct
41.7%
Referral
23.8%
Social
5.2%
Paid
1.1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
34 (3% of company)
Median Career Experience
14 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 7 years ago

Funding History

  • Feb 2019
    Private Equity

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