VP of Customer Marketing
Mendix
Boston, MA (Remote)
$170K/yr - $280K/yrIn-houseFull-timeDirector/executive
4 days ago
Sr Customer Marketing Manager
Nashua, NH (On-site)
$165K/yr – $183K/yrSenior Level7+ years expFull time
Posted 6 weeks ago
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Job Summary
Own cross-functional lifecycle commercialization for a SaaS install base, turning insights into adoption, retention, and expansion programs that feed growth metrics.
- Commercialization & Adoption: Define journeys and touchpoints across onboarding to expansion, and translate market insights into activation programs.
- Advocacy & Community: Build engagement, VoC, and reference programs to boost adoption and loyalty.
- GTM Collaboration: Align with Product Marketing, CS, Sales, and Growth on onboarding, enablement, and lifecycle optimization to drive install-base outcomes.
Job Description
Responsibilities
- Commercialization, Adoption & Retention
- Build and execute programs that improve product adoption, engagement, retention, renewal rates, customer lifetime value, and pipeline growth for the install base.
- Partner with Product Marketing, Customer Success, Sales, and Growth Marketing to operationalize commercialization strategies across onboarding, nurture, education, expansion, and cross-sell initiatives.
- Define and optimize customer lifecycle journeys, engagement touchpoints, and adoption milestones across onboarding, growth, renewal, and expansion stages.
- Support GTM launch readiness, feature adoption, positioning reinforcement, and enablement initiatives aligned to buyer and user needs.
- Develop lifecycle engagement strategies aligned to customer journey stages, adoption milestones, market needs, and business outcomes.
- Translate market, customer, and product insights into actionable commercialization and adoption programs.
- Support install-base growth initiatives designed to accelerate adoption, improve retention, and identify expansion opportunities.
- Advocacy, Community & Engagement
- Develop engagement programs tied to webinars, advisory boards, events, education programs, and community initiatives.
- Support Voice of the Customer (VoC), feedback, and NPS-driven initiatives to improve adoption, retention, and GTM effectiveness.
- Identify and support advocacy opportunities including references, testimonials, case studies, and speaker programs in partnership with Corporate Communications.
- Help scale advocacy and community initiatives that strengthen engagement, loyalty, and brand affinity.
- Insights, Enablement & GTM Collaboration
- Analyze adoption, engagement, retention, and lifecycle program performance to optimize commercialization effectiveness.
- Translate customer and market insights into actionable recommendations for Product Marketing, Sales, Customer Success, and Growth teams.
- Partner cross-functionally to support positioning reinforcement, launch planning, sales enablement, and lifecycle optimization.
- Success Measures
- Product adoption and utilization
- Customer engagement? Retention and renewal rates. Expand and install-base pipeline. Customer lifetime value. Advocacy participation.
Rightworks
Obsessed with all things accounting, Rightworks is the preferred cloud service provider for 70,000+ businesses and accounting and tax firms. Our award-winning platform securely connects critical desktop and cloud applications and offers managed IT services—protecting everything from data to devices across all your offices. The result: unified applications, data, teams, and workflows, with full-service network management through one point of contact.Since 2002, innovation, unwavering commitment, and 24/7 support have earned us partnerships with market leaders and cultivated a loyal following within the Rightworks Community, the largest peer network for accounting professionals.
