Sr CRM Coordinator

El Segundo, CA (Unknown)

$36/hr – $43/hrSenior Level3+ years expFull time

Posted 5 hrs ago

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Job Summary

Own end-to-end email campaigns and CRM flows, from brief to execution, including QA, testing, and optimization, while partnering with teams to implement CRM best practices.

  • Lead campaign handoffs and development
  • Coordinate QA, testing and delivery
  • Collaborate to implement CRM best practices across campaigns

Job Description

Responsibilities

  • Project manage all campaigns, from handoff / specifications through development, QA and execution
  • Build campaigns and flows in Klaviyo, ensuring work flows support the audience strategy, scheduling and other rules as defined in campaign briefs and other documentation from the CRM Marketing Associates
  • Conduct QA testing, including reviewing copy, creative, link tagging and accuracy
  • Identify testing opportunities and coordinate with Senior CRM Manager to execute selected tests
  • Deliver high-quality, accurate and on-time campaigns
  • Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
  • Establish strong working relationships with all internal and external partners

Requirements

  • 3+ years in a hands-on email operations role – Klaviyo experience a strong plus
  • Highly detail-oriented, with strong project management and time management skills
  • Data savviness and ability to drive insights from data
  • Flexibility to adapt to changing needs and urgent timelines
  • Excellent communication and collaboration skills

Preferred

  • Klaviyo experience a strong plus
  • Prior experience within a direct-to-consumer retail and multi-brand environment is a plus
Mattel, Inc. logo

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945
El Segundo, California, USA
12K employees (2,443 in marketing)
62% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
9M
Traffic Source Mix
Search
41.1%
Direct
50.8%
Referral
3.4%
Social
4%
Paid
0.6%

Headcount Trend

Current headcount: ~12.2K

Marketing Team

Marketing Team Size
1,522 (12% of company)
Median Career Experience
15 years
Median Tenure
8.5 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$600M
Last Raise
$600M
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $600M

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