Sr Communications Specialist (External Channels - Optum Insight) - Remote

Eden Prairie, MN (Hybrid)

$73K/yr – $130K/yrSenior Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own external channel strategy and activation for Optum Insight across newsroom, social and other channels, translating priorities into focused channel plans, coordinating with internal teams, and driving ongoing optimization and reach.

  • Lead audience and channel insights to inform activation strategies
  • Coordinate cross-team efforts for consistent external storytelling

Job Description

Responsibilities

  • External channel strategy and activation
  • Lead external channel strategy and execution for Optum Insight across the Optum newsroom, social media and other relevant owned digital channels
  • Develop channel plans that translate Optum Insight communications priorities into effective external activation
  • Recommend the right channels, formats, timing and distribution approach for priority stories, campaigns and communications
  • Manage publishing, distribution and amplification of Optum Insight content across external channels
  • Optimize content for audience engagement, discoverability and channel performance
  • Coordinate with enterprise channel teams to ensure Optum Insight priorities are effectively represented across broader Optum channels
  • Audience and reputation insight
  • Monitor external conversations, trends, audience behavior and sentiment relevant to Optum Insight, its businesses and reputation
  • Identify emerging opportunities, issues and areas of noise across external channels

Requirements

  • 3+ years of experience in communications, paid social media, digital channels, audience engagement or related fields
  • Experience developing and executing social or digital channel strategies
  • Experience managing content publishing and distribution across social and digital platforms
  • Experience using audience, social listening or performance insights to inform communications decisions
  • Experience working across multiple teams and stakeholders

Preferred

  • Experience in health care, technology, business-to-business communications or another complex industry
  • Experience with social listening, reputation monitoring or audience intelligence
  • Experience working with newsroom, editorial or thought-leadership content
  • Experience using emerging technologies to improve communications effectiveness

Benefits

  • comprehensive benefits package
  • equity stock purchase
  • 401k contribution (all benefits are subject to eligibility requirements)
UnitedHealth Group logo

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002
USA
102K employees (1,562 in marketing)
68% recommend to a friend
71% CEO approval

Salaries

Posted range

$73K/yr – $130K/yr

Taken straight from the job posting.

Internal Communications median pay in the United States

$123K/yr

Most pay falls between $90K and $173K. Based on 102 salaries.

See all UnitedHealth Group salaries

Funding

Total Funding
$7.6B
Last Raise
$1.6B
Post IPO Equity, 7 months ago

Funding History

  • Aug 2025
    Post IPO Equity • $1.6B
  • Mar 2024
    Post IPO Debt • $6B
  • Aug 2021
    Post IPO Equity

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$148.8K
Traffic Source Mix
Search
18.1%
Direct
47.4%
Referral
23.4%
Social
9.3%
Paid
1.7%

Headcount Trend

Current headcount: ~101.7K