Sr. Business Analyst - Talent Marketing Analytics

Responsibilities

• Marketing Analytics & Strategy: Analyze performance across our marketing funnel to find growth opportunities and make clear recommendations to improve campaign outcomes in partnership with our marketing agency.
• Experimentation & Testing: Set up hypotheses, design tests, and analyze results for multi-channel campaigns both in the U.S. and globally.
• Dashboard & Product Ownership: Build, manage, and maintain automated dashboards that keep key metrics up to date and accessible.
• Cross-Functional Collaboration: Partner with marketing strategists, product managers, IT, and external agency partners to align on goals and data needs.
• AI & Technical Innovation: Apply tools like SQL, Python, and AI assistants to streamline workflows and modernize our analytical tools.
• Data Storytelling: Present insights clearly through simple visuals and strong narratives to help leaders make confident, data-driven decisions.
• Your day-to-day might involve:
• - Building analytics strategies to measure the impact of our paid media, events, and media partnerships.
• - Creating standardized KPI frameworks and reporting standards for new international markets.
• - Designing and analyzing A/B tests to optimize campaign performance across candidate channels.

Requirements

• At least 2 years of professional experience performing analysis
• Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
• A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field)
• A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration

Preferred

• Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
• 1+ years of experience in SQL querying
• 2+ years of experience in statistical analyses
• 1+ years of experience in consulting
• 1+ years of experience presenting to cross-functional stakeholders
• 1+ years of experience defining business requirements

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.