Responsibilities

• Partner closely with the Lifecycle Marketing team to translate campaign strategies, briefs, and requirements into executable campaigns, leveraging marketing technology platforms and data solutions as needed.
• Develop and troubleshoot complex, multi-step automations and/or journeys, including decision rule logic, wait conditions, data extension targeting, audience filters, re-entry rules, and cross-channel messaging.
• Build, edit, and maintain highly dynamic email templates, content modules, and assets using HTML & CSS, as well as AMPscript conditional logic, fallback handling, personalization, loops, and lookups.
• Troubleshoot ESP campaign setup and execution issues, escalating more complex technology or data issues as needed.
• Execute day-to-day activities within the CDP to ESP pipeline, including audience creation & segmentation, flow creation, scheduling, testing, and deployment.
• Partner with the Lifecycle Marketing team to leverage CDP capabilities with customer data to support targeting, personalization, and lifecycle marketing strategies within the ESP.
• Support the ongoing maintenance of segmentation, flows, and other operational assets.
• Document technical processes, campaign architecture, platform best practices, and operational workflows to improve team scalability and knowledge sharing.
• Own technical QA for lifecycle marketing campaigns, including Salesforce Marketing Cloud pre-send validation, audience validation, render testing, link testing, personalization checks, automation testing, and journey verification.
• Test and validate triggered communications, customer journeys, automations, and cross-channel campaign experiences prior to launch.

Requirements

• 3+ years of hands-on experience in marketing automation, executing lifecycle marketing campaigns.
• Strong experience building event-driven customer journeys using behavioral triggers, customer data, audience segmentation, and multi-channel automations.
• ESP experience, Salesforce Marketing Cloud or major enterprise ESP.
• Basic SQL knowledge for validating customer data.
• Strong understanding of email marketing fundamentals and lifecycle marketing best practices.
• SFMC Marketing Cloud Engagement Specialist Certification.
• Strong AMPscript knowledge for dynamic content setup and A/B testing.
• Experience with a Customer Data Platform (CDP); Simon AI is a big plus.
• Experience using Figma in collaboration with Lifecycle & Creative teams.
• Familiarity with email testing platforms, such as Email on Acid.

Benefits

• Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
• Medical, dental, vision, life and disability insurance available
• Paid holidays, sick time and vacation time
• 401k program
• Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses