Sr. Associate Marketing Manager – Brand Partnerships

Responsibilities

• Lead the planning, project management, and execution of partnership activations, including communications, content development, promotional opportunities, hospitality programs, and on-site experiences.
• Own fulfillment of partnership commitments, including vehicle support, product support, hospitality, promotional activities, and other contractual obligations.
• Build and maintain strong relationships with partners, influencers, creators, agencies, vendors, and internal stakeholders.
• Collaborate with Polaris business units and brand teams to identify, extend, and leverage partnership opportunities that support brand and retail objectives.
• Evaluate partnership opportunities by assessing audience alignment, brand fit, activation potential, and overall business value.
• Lead the intake, evaluation, and response process for partnership inquiries and sponsorship opportunities across the organization.
• Develop strategic recommendations for prospective partnerships and support prioritization decisions with leadership.
• Establish goals, performance measures, and reporting approaches to optimize partnership effectiveness and business impact.
• Coordinate with internal and external partners to secure, transport, and manage vehicles and other brand assets used in partnership programs.
• Champion Partnership Center of Excellence initiatives through consistent use of processes, tools, best practices, and continuous improvement efforts.

Requirements

• Bachelor’s degree in Marketing or a related field.
• Minimum 4 years of experience in marketing, including event, trade show, partnership, and/or sponsorship management.
• Demonstrated success in critical thinking, execution, organization, accountability, relationship management, and delivering results.
• Strong written, verbal, presentation, and negotiation skills.
• Experience managing agencies, vendors, and external partners in a collaborative and effective manner.
• Ability to work cross-functionally, navigate differing priorities, and build productive working relationships.
• Understanding of paid and earned media planning and management.
• Interest in or experience with outdoor-oriented brands and consumer marketing.
• Travel up to 25% of the time.
• This position is not eligible for sponsorship.

Preferred

• Collaboration: You work effectively with others across functions and levels, contributing to shared goals while respecting different perspectives.
• Communication: You clearly convey information, ideas, and expectations to diverse audiences, adjusting your message to ensure understanding and alignment.
• Planning & Organization: You manage time, resources, and priorities effectively to meet deadlines and deliver consistent results.

Benefits

• At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.