Sr. Associate Manager, Integrated Marketing - Energy, Entertainment and Events at Taco Bell | Irvine, CA | $120K/yr – $130K/yr

Sr. Associate Manager, Integrated Marketing - Energy, Entertainment and Events

Irvine, CA (Hybrid)

$120K/yr – $130K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own cross-channel partnership campaigns from strategy to launch, turning opportunities into integrated programs across social, PR, media, and experiential, while aligning stakeholders and measuring impact.

Lead end-to-end partnership programs and cross-functional teams to execute campaigns from briefing to launch.
Translate opportunities into integrated campaigns spanning social, PR, media, retail, loyalty, and experiential channels; drive scale beyond one-offs.
Define audience, journey mapping, and measurement plans to tie tactics to growth objectives and brand priorities.

Job Description

Responsibilities

Experience developing 360° marketing campaigns and activation strategies that span social, PR, media, experiential, digital, loyalty, retail, and in-store channels
Demonstrated ability to transform a partnership, or talent opportunity into a fully integrated marketing platform
Strong strategic planning capabilities, including campaign architecture, audience development, consumer journey mapping, and measurement planning
Ability to identify how individual tactics connect to larger business objectives and brand priorities
Experience leading cross-functional teams through campaign development, execution planning, and launch
Lead end-to-end planning and development of partnership-driven marketing programs
Translate partnership opportunities into fully integrated campaigns across social, PR, media, retail, digital, loyalty, experiential, and in-store channels
Drive campaign development from briefing through execution while ensuring alignment across key stakeholder groups
Identify opportunities to scale partnerships beyond singular moments into broader brand platforms
Serve as the day-to-day strategic lead across cross-functional working teams

Requirements

8+ years of professional experience in integrated marketing, partnerships, entertainment marketing, sports marketing, brand collaborations, or related fields
5+ years of experience leading complex cross-functional marketing initiatives and partnership programs from strategy through execution
Proven ability to develop strategic recommendations, influence stakeholders, and drive alignment across multiple teams and levels of an organization
Strong understanding of culture, entertainment, sports, music, fashion, talent, and brand partnership ecosystems
Demonstrated experience managing external partners, agencies, talent representatives, licensors, and/or brand relationships

Benefits

Hybrid work schedule (onsite expectation Tue, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

Founded in 1962

Irvine, CA, US

76K employees (1,009 in marketing)

tacobell.com