Sr Associate Brand Manager

Responsibilities

• Brand Growth Strategy & Portfolio Leadership
• Lead the execution & support the development of Prego's long-term growth agenda, helping define where the brand can win across core Red Sauce, Alfredo, Blush, and future innovation platforms.
• Identify and prioritize growth opportunities through consumer insight, competitive assessment, retail trends, and performance analytics. Help build a 3-5 year roadmap that accelerates household penetration, increases consumption, and expands usage occasions.
• Support portfolio strategy by identifying opportunities to optimize assortment, enhance innovation productivity, and ensure resources are aligned to the highest-growth opportunities.
• Consumer & Category Leadership
• Develop a deep understanding of the Italian meal solutions category, competitive dynamics, and evolving consumer needs.
• Champion consumer-first growth strategies and strengthening Prego's relevance in modern households. Help uncover new opportunities to drive household penetration, repeat purchase, and meal occasion expansion.
• Translate consumer and marketplace insights into compelling business recommendations that influence senior leadership decision making.
• Omnichannel & Retail Growth
• Partner with Shopper Marketing, Omnichannel, Revenue Growth Management, and Sales teams to develop retailer-specific growth strategies and activation plans.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related discipline (MBA preferred)
• 2-3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or related commercial functions
• Consumer packaged goods experience strongly preferred; food experience a plus
• Strong business acumen and analytical skills with the ability to translate data into actionable business recommendations
• Proven ability to lead cross-functional teams and manage complex projects
• Demonstrated success influencing stakeholders across multiple functions and leadership levels
• Strong communication, presentation, and storytelling skills
• Experience working with consumer insights, syndicated data, retailer data, and financial analysis

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.