Marketing Manager I/II, Consumer – Parkinson’s Disease

Responsibilities

• Lead the development and management of DTC tactics designed to drive awareness, consideration, and conversion, with a strong emphasis on digital communications (e.g., website, CRM, social, paid media, video/audio, and direct mail).
• Support the development and execution of consumer marketing plans aligned to brand and business objectives, ensuring consistent pull-through of brand strategy across all consumer channels and touchpoints.
• Apply market trends, competitive dynamics, consumer insights, and data-driven analysis to inform and refine marketing strategy and patient segmentation.
• Identify innovative opportunities to differentiate the brand and enhance patient and care partner education and engagement.
• Support media strategy and performance-driven optimization, embracing “test and learn” opportunities to reach key customer segments efficiently.
• Support research efforts such as market surveys, focus groups, and consumer interviews to strengthen brand positioning, messaging, and differentiation.
• Support the development of campaign measurement frameworks and evaluate performance against brand objectives and ROI.
• Set direction for and manage agency partners, including scope, day-to-day coordination, and oversight, to deliver high-quality work on time and within budget.
• Manage projects from planning through execution, ensuring deliverables meet deadlines and regulatory and compliance requirements.
• Track and manage the consumer marketing budget in collaboration with the team.

Requirements

• Bachelor’s degree in marketing or a related field, or equivalent experience.
• Marketing experience with proof of building proficiency in core marketing skills such as creative development, positioning, segmentation, value proposition development, and investment optimization.
• Strong communication, collaboration, and interpersonal skills, with the ability to work effectively across internal teams and external agency partners.
• Strong project management, analytical, and conceptual thinking skills; self-starter with attention to detail, execution, and follow-through.
• Ability to influence and lead without direct authority.

Preferred

• 3–5 years of relevant marketing experience (Manager I/II level determined by experience); pharmaceutical or CPG experience preferred.
• Prior consumer marketing or product management experience, including DTC mass media (TV, print, radio, web/digital).
• Experience supporting an on-market brand.
• Experience managing multiple external agencies, including creative, media, digital, database, and CRM partners.
• CRM experience, including direct mail and email, and familiarity with social media platforms and their application in brand marketing.
• Experience working in a highly matrixed organization and collaborating with HCP marketing and Sales teams.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.