Manager, Global Marketing - Classics Footwear

Responsibilities

• Facilitate key project milestones and cross-functional meetings to ensure alignment across Marketing, Product, and Operating Partners
• Develop and maintain campaign timelines, deliverable trackers and activation plans to ensure projects are delivered on time and against agreed objectives
• Manage seasonal marketing samples and product needs for campaign shoots, talent partnerships, seeding, and other marketing activations
• Maintain clear, proactive communication with internal stakeholders, external agencies, and operating partners throughout campaign development and execution
• Partner with Product Marketing to understand seasonal product strategies, franchise priorities, consumer targets, distribution, and commercial objectives
• Help shape global marketing storytelling that elevate Reebok Classics’ brand positioning, strengthen franchise awareness, and create consumer demand
• Monitor fashion, streetwear, music, entertainment, sneaker, and social trends to identify emerging opportunities for Reebok
• Develop creative briefs that translate brand strategy, consumer insights, product narratives, and business priorities into compelling storytelling across social, PR, influencer, digital, wholesale, and other consumer touchpoints
• Collaborate with internal teams and external creative agencies to develop distinctive, culturally relevant campaigns for Reebok Classics, from initial concept and creative development through production and global activation
• Lead content development for seasonal campaigns, product launches, and key brand initiatives, partnering with production team, agencies & brand talent to deliver best in class marketing campaigns & deliverables

Requirements

• 5+ years of integrated marketing, or related experience
• Bachelor’s degree required. Graduate Degree a plus
• Proficient in all Microsoft Office applications, particularly Excel and PPT & AI tools
• Agency background preferred
• Must be willing to travel (domestic and international) 30-40%