Responsibilities

• Business Management: Responsible for driving short and long-term growth for the business portfolio including budget management & recommendation, financial delivery of business P&L.
• Product Portfolio Management: Use syndicated data to analyze item performance in the context of category & competitive trends to understand key market dynamics and recommend strategies to optimize long-term brand growth.
• Innovation and Renovation: Work with the R&D function to lead and manage innovation pipeline and commercialize new SKUs as well as update artwork and packaging on existing portfolio.
• Strategic Planning: Create comprehensive data-backed annual planning for brands within managed portfolio. Execute plans and track & optimize existing strategies to help achieve brand goals.
• Activation and Engagement: Lead and manage agency partners to execute in-market consumer communication across different forms of media and marketing.
• Category Management : Analyze consumer insights to help shape decisions related to product placement, pricing, and marketing campaigns.