Sr. Analyst, Marketing Analytics

Responsibilities

• Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing.
• Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments.
• Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership.
• Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing.
• Translate data into insights that inform campaign optimizations and near-term strategy adjustments.
• Partner with channel owners to interpret performance results and recommend improvements.
• Support attribution and incrementality measurement efforts in partnership with analytics and data teams.
• Analyze test results from A/B tests and experiments to quantify impact and inform next steps.
• Conduct deep-dive analyses to answer specific business questions and uncover performance drivers.
• Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs.

Requirements

• Strong experience in marketing analytics, performance measurement, or business intelligence
• Hands-on expertise analyzing paid media, CRM, and digital marketing data
• Advanced analytical and problem-solving skills with the ability to translate data into insights
• Experience with analytics and visualization tools
• Strong communication skills with the ability to present insights to non-technical stakeholders
• Ability to manage multiple priorities in a fast-paced environment
• 8-10 years of experience in marketing analytics, business intelligence, or related roles
• Bachelor’s degree in Marketing, Analytics, or related field

Preferred

• Google Analytics (GA4) Certification, preferred.
• Adobe Analytics or Adobe Experience Platform certifications, preferred.
• Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred.

Benefits

• Annual Merit bonuses
• Group Health, Dental, and Vision plans
• Pet insurance, Life insurance, and EAP benefits
• 401K with employer match up to 4%
• Paid holidays and paid time off
• Opportunity for advancement
• Upbeat and exciting company culture and much more!