Sr Analyst Loyalty Marketing

Responsibilities

• Own and manage loyalty marketing campaigns across email, digital, print, stores, site placements, and other channels, including campaign briefs, timelines, approvals, execution, and post-campaign analysis.
• Maintain and evolve the loyalty marketing calendar, partnering with brand teams to bring cross-brand and loyalty messages to life.
• Partner with internal stakeholders, Capital One, and third-party vendors to develop online and offline campaigns that support program objectives.
• Use web, email, and customer analytics to improve campaign performance and customer experience.
• Collaborate with internal and external partners to define target audiences, refresh creative, optimize placements, and improve campaign effectiveness.
• Support personalization strategy by helping deliver relevant loyalty and credit card messages across the right channels and moments in the customer journey.
• Develop and manage project plans, including timelines, milestones, issue tracking, and cross-functional follow-ups.
• Track competitive, consumer, and loyalty marketing trends to inform roadmap opportunities and new test ideas.
• Support marketing budget management, including invoicing, accruals, forecasts, and vendor coordination.
• Contribute to ad hoc marketing, analytics, and strategic projects that support Loyalty team priorities.

Requirements

• Minimum of 2-4 years in performance marketing; retail or loyalty experience preferred.
• Strong critical thinking skills, with the ability to translate data and trends into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to tailor messages for different audiences.
• Strong analytical skills and high attention to detail.
• Strong organization and project management skills, with the ability to manage multiple campaigns, timelines, stakeholders, and vendors at once.
• Ability to prioritize work in a fast-paced, deadline-driven environment.
• Comfortable working cross-functionally and building relationships with internal and external partners.
• Bachelor’s degree in business, marketing, analytics, or a related field.
• Strong proficiency in Excel and PowerPoint.
• Familiarity with data Visualization tools (i.e., Domo, Tableau, Adobe Analytics).

Preferred

• Budgeting, invoicing, or vendor management experience preferred.

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program