Sr Analyst-Digital Brand Advocate

Responsibilities

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from customer satisfaction score, reviews and questions and answers to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with merchandising and supplier to drive execution
• Analyze competitive data to provide SKU and pricing optimization recommendations
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)

Requirements

• Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
• 4-5 years of experience in ecommerce, digital/retail merchandising, digital marketing and vendor management
• Proven experience with major consumer brands and how to support and differentiate them in the digital space
• Experience in optimizing flexible fulfillment models with a multi-channel retailer

Preferred

• Master’s degree in business, marketing, finance, statistics or related field