Senior Director, Patient Ambassador Strategy

Responsibilities

• Develop patient ambassador strategies and program plans that translate client objectives, patient needs, disease-state insights and regulatory considerations into viable engagement models.
• Define program audiences, ambassador eligibility criteria, participant roles, engagement channels and activation models.
• Define the program governance structure, decision-making responsibilities, escalation pathways, and quality standards required for delivery.
• Contribute to recommendations regarding branded, unbranded or blended approaches based on program objectives, patient needs and regulatory considerations.
• Develop annual and project-specific activation plans across live, virtual, digital, social and peer-to-peer channels.
• Apply disease-state knowledge, patient-journey insights, health literacy principles and audience considerations to program recommendations.
• Establish program timelines, deliverables, KPIs and reporting plans in partnership with senior leadership and measurement teams.
• Evaluate program performance across accounts and use findings to refine strategy, strengthen ambassador experiences and improve future program design.
• Establish the approach and selection criteria for identifying, assessing and onboarding patients and caregivers.
• Oversee ambassador recruitment, screening and selection to ensure alignment with program objectives, patient needs and participation requirements.

Requirements

• Bachelor’s degree in communications, marketing, public health, health sciences, behavioral science, social work, business or a related field, or an equivalent combination of education and relevant experience.
• 10+ years of experience including direct experience managing pharmaceutical patient ambassador, patient-speaker, peer-support or comparable patient engagement programs.
• Demonstrated experience designing patient ambassador program models, selection criteria, training approaches and activation plans.
• Experience overseeing multiple programs or a complex patient engagement account.
• Strong client-counsel skills and experience presenting strategic recommendations to senior stakeholders.
• Experience overseeing the training and coaching of patients or caregivers; ability to develop training and coaching standards and processes
• Strong interviewing and story-development skills, including the ability to work with sensitive and emotionally complex health experiences.
• Working knowledge of pharmaceutical regulatory and compliance requirements affecting patient-facing communications.
• Experience managing client relationships, cross-functional teams, budgets, timelines and program deliverables.
• The ability to balance empathy for ambassadors with accountability to client, program and regulatory requirements.

Preferred

• An understanding of health literacy, patient journeys and disease-specific communities a plus.

Benefits

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings
• In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.