Advocacy Marketing Manager

Responsibilities

• Partner with Brand and Access & Stewardship leadership to help shape the marketing approach for A&S priorities, then develop and lead integrated marketing plans across relevant channels, owning execution from development through launch, optimization, and measurement.
• Translate complex program priorities and subject-matter inputs into clear, compelling customer-facing campaigns, messaging, briefs, and experiences.
• Identify and test new approaches to advocacy storytelling, channel activation, and customer engagement, using insights and results to strengthen future work.
• Extend and adapt Access & Stewardship stories across onX brand and vertical marketing efforts, balancing program needs with broader brand priorities.
• Develop credible, engaging storytelling that helps customers understand and act on issues related to public land access and responsible recreation.
• Steward the Access & Stewardship brand identity, messaging, and design guidelines, ensuring consistent expression within the broader onX brand while identifying opportunities to evolve the work.
• Write, edit, and guide content across web, in-app, campaign, editorial, partner, and other customer-facing channels.
• Partner with Brand Creative to develop high-quality assets and storytelling that are accurate, distinctive, and on-brand.
• Build strong partnerships across Access & Stewardship, Brand, PR, Vertical Marketing, Product, Geospatial, and external partners to bring advocacy marketing initiatives to market.
• Drive cross-functional coordination and proactively navigate dependencies, risks, and trade-offs to keep work moving and deliver strong outcomes.

Requirements

• Five (5) or more years of marketing experience, including developing and executing integrated marketing campaigns from concept through launch and measurement.
• Demonstrated experience in cause-based or mission-driven marketing, with an understanding of how to engage audiences around complex issues and inspire action.
• Strong storytelling, writing, and creative ideation skills, with the ability to develop compelling customer-facing content and partner effectively with creative teams.
• Experience translating complex or nuanced subject matter into clear, credible, and engaging marketing, with strong judgment around accuracy, brand integrity, and stakeholder sensitivity.
• Demonstrated ability to independently manage complex initiatives, balance multiple priorities, and move work forward in a cross-functional environment.
• Strong collaboration and communication skills, with experience building alignment and influencing partners across different functions and areas of expertise.
• Strong integrated marketing experience, including comfort developing marketing for social channels.
• Experience using campaign performance, audience insights, and feedback to evaluate effectiveness and inform future marketing decisions.
• Experience using AI tools in day-to-day work to improve productivity, creativity, and quality, with curiosity about how emerging capabilities can strengthen marketing work and sound judgment over outputs.
• Bachelor’s degree or equivalent combination of education and relevant experience.

Preferred

• Experience with public lands policy, outdoor recreation, conservation, or related issues and audiences.
• Experience working within or alongside nonprofit, government, advocacy, or other mission-driven organizations.
• Familiarity with the outdoor industry and the communities onX serve

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays