Sports/Secondaries Product Marketing Principal

Responsibilities

• One dedicated point of contact: - One dedicated resource to work with KKR Solutions, a newly formed business unit that includes Arctos, a sports investing specialist, Keystone, a GP financing strategy, and a developing private markets secondaries business. - Responsibilities include: working with KKR Solutions product strategy and investment business teams on all marketing-related matters globally and leading regular meetings with stakeholders to provide updates, confirm priorities and discuss any obstacles/challenges.
• Develop & Execute Strategic Marketing Plan: - Partner with Sales, Product, and Investment team members to create and execute a strategic marketing plan including product-related content & event strategy, campaigns/programs, foundational materials, etc. - Provide consistent updates on progress, any obstacles, wins, etc. - Include clearly defined KPI’s and share progress/learnings with key stakeholders. - Present a Quarterly Business Review to key stakeholders highlighting previous quarter activities and socializing next quarter’s plan.
• Creative Idea Generation: - Be a visionary. Think big and provide creative marketing solutions to capture eyeballs and mindshare in a crowded market. - Develop compelling programs & campaigns that will capture the attention of clients and prospects, raising the bar with how we attract and engage clients. Drive adoption through targeted campaigns, ongoing education, and end-investor engagement programs.
• Sales Enablement: - Partner with channel marketing to repackage product-related content and create campaigns per sales channel with targeted audiences – wealth, family capital, institutional, etc.
• Partner on Strategic Positioning: - Partner with Product Strategy and Investment teams to define and refine product positioning, value propositions, and messaging frameworks for KKR Solutions offerings across various investor segments (institutional, wealth, family offices). - Continue to refine based on client feedback and market environment. - Collaborate with teams to repackage all foundational collateral: FAQ’s, short/longer form pitch decks, main stage presentations, videos, webpage, end investor material, etc.
• Manage Compelling & Consistent Content Strategy:  - Lead the product-related content development process collaborating with investment professionals, product strategy, sales, and communications teams to create and launch a steady drumbeat of content to educate, stay top of mind, support client conversations. Focus on relevant, client-centric, differentiated, and actionable product-related content. Develop targeted amplification plan. - Manage product-related content calendar for team. - Manage all formats of product-related content - video, short-form content, education, etc. - Measure and share key learnings/best practices with key stakeholders.
• Lead Project Management & Prioritization: - Serve as project manager for all related marketing projects including stakeholder management, working with compliance, providing consistent updates to stakeholders, etc.
• Provide Robust Analytics: - Track, analyze and socialize engagement analytics and campaign performance with key stakeholders on a consistent basis.
• Track Competitor & Market Trends: - Stay up to date on competitor messaging and marketing tactics. Leverage insights to guide a differentiated approach for KKR.

Requirements

• 10+ years’ experience in asset management marketing at a global Asset Manager or Alternative Investment management firm.
• Direct experience marketing private equity and secondaries strategies
• Skilled in Microsoft Office suite. Experience with Seismic, Asana, Salesforce, and AI-related tools a plus.
• Strong writing ability and familiarity with creating video content.
• Bachelor’s Degree required

Preferred

• CAIA, CFA, or MBA preferred.