Specialist Social Media Marketing

Responsibilities

• Social Listening: Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time
• Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media
• Strategy: Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more
• Execution and Engagement: Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams
• Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations
• Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing
• Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed
• Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
• Optimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping
• Attend in-person events and activations to provide coverage and capture content for brand’s social media, as needed

Requirements

• In-depth understanding of social media landscape
• Fluent in what the modern consumer wants and needs
• Completed Bachelors Degree
• Minimum of 2-3 years experience in social media management representing a brand or organization
• Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
• Exceptional communication (written and oral) skills
• Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
• Level of proficiency with the following tools: Canva Pro design, Instagram Reels video editing, TikTok video editing

Preferred

• Fluent in Spanish is preferred
• Experience with social listening tools like Talkwalker or other relevant tools
• Experience using Sprinklr social listening and publishing and other tools
• Experience with CPG brands, including work with large brands and partner agencies
• Content creation using Instagram Reels and/or TikTok
• Adobe Photoshop and other video editing software