Social Media Manager and Content Creator

Responsibilities

• Build and run STRIING\'s monthly content calendar, aligned to drops, markets, pop-ups, collabs, and swim season
• Define and grow STRIING\'s voice: fun, inclusive, confident, and community-driven
• Set quarterly goals per platform and adjust strategy based on performance
• Shoot and edit short-form video, photo, and stories for Instagram, TikTok, and Pinterest
• Capture the custom bikini bar experience: customers building sets, try-ons, reactions, and finished looks
• Go live from markets and events, and produce recap content after each one
• Create product, styling, fit, and behind-the-scenes content showing how STRIING sets are made
• Design social graphics, carousels, and templates within brand guidelines
• Respond to comments and DMs daily in STRIING\'s voice; route orders, customer requests, and event inquiries to the right person
• Collect, organize, and repost UGC with permission

Requirements

• 2 to 4 years managing social media for a swimwear, fashion, beauty, or lifestyle brand
• A portfolio of content you shot, edited, and wrote yourself, plus accounts you have grown
• Strong phone-first shooting skills and editing in CapCut, Adobe (Lightroom, Premiere), and Canva, or similar.
• Hands-on experience using AI tools in a content workflow, such as ChatGPT or Claude for ideation and copy, Adobe Firefly or Photoshop generative tools for images, and CapCut or Opus Clip AI features for video
• Good judgment on when AI helps and when content needs a human touch
• Deep fluency in Instagram, TikTok, and Pinterest formats, trends, and analytics
• Comfortable on camera and going live
• Highly organized; comfortable owning a calendar with little oversight
• Flexible to attend brand events, markets, and pop-ups on nights and weekends from time to time
• Must have reliable transportation

Preferred

• Experience growing a new or early-stage brand
• Experience with influencer programs, paid social, or creator whitelisting
• Experience with Kit, Shopify, or a scheduling tool such as Later or Planoly, ManyChat