Specialist, Public Relations

Responsibilities

• The Specialist, Public Relations develops and executes content and public relations initiatives that strengthen the visibility, credibility, and reputation of Florida Virtual School (FLVS) and FlexPoint.
• Serving as a key member of the Communications team in the Marketing and Communications Department, this role creates compelling stories that highlight student achievement, teacher excellence, organizational impact, and educational innovation across multiple channels.
• The Specialist is responsible for researching, writing, editing, and publishing content, including news releases, feature stories, articles, award submissions, talking points, and other strategic communications materials.
• The role also supports media relations activities by monitoring media opportunities, developing pitches, coordinating interviews, maintaining media lists and coverage reports, and assisting with proactive earned media interviews.
• Working closely with organization leaders, subject matter experts, students, and staff, the Specialist identifies and develops stories that advance organizational goals and strengthen stakeholder engagement.
• The role supports FLVS and Florida Scholars Academy communications initiatives and provides support for national content and public relations efforts as needed.
• - Apply sound editorial judgment to identify and develop compelling story opportunities that highlight student achievement, teacher excellence, school programs, organizational initiatives, and educational outcomes while advancing organizational goals and resonating with key stakeholder audiences.
• - Develop compelling content and storytelling initiatives that strengthen the visibility, credibility, and reputation of FLVS among key stakeholder audiences while providing backup support for FlexPoint content and public relations initiatives as assigned.
• - Support media relations initiatives through media outreach, interview coordination, news release development, coverage monitoring, media reporting, and preparation of briefing materials, talking points, Q&As, and other spokesperson resources.
• - Collaborate with organizational leaders, educators, students, families, and department stakeholders to gather information and develop accurate, engaging content.

Requirements

• Bachelor’s Degree in Marketing, Public Relations, Advertising, or Communications; or equivalent combination of education and relevant experience
• Three years of professional experience in public relations, journalism, communications, content marketing, media relations, or a related field.
• Experience writing for multiple audiences and communication channels.
• Media relations experience preferred.
• Experience in education, public sector, nonprofit, or mission-driven organizations preferred.
• Strong news, feature, and strategic writing skills.
• Knowledge of media relations principles and public relations best practices.
• Ability to interview diverse stakeholders and transform complex information into clear, compelling stories.
• Strong knowledge of AP Style and professional editorial standards.
• Excellent verbal, written, and interpersonal communication skills.

Preferred

• Preferred: Accreditation in Public Relations (APR)

Benefits

• competitive salaries, a well-rounded benefits package,   generous paid time off (including 25 holidays, vacation, and sick leave), and an array of professional development opportunities.