Consumer Public Relations Senior Manager

Responsibilities

• Develop and execute Fetch's consumer PR strategy in alignment with company objectives, brand priorities, and growth initiatives.
• Identify and create compelling storylines that position Fetch as a category leader in rewards, shopping, consumer technology, and lifestyle.
• Build integrated public relations plans that support product launches, partnerships, brand campaigns, consumer insights, and company tentpoles.
• Translate business initiatives into culturally relevant narratives that resonate with consumers and media.
• Cultivate and maintain strong relationships with consumer, lifestyle, business, technology, retail, and marketing media.
• Proactively secure high-impact earned media coverage across national, regional, trade, and digital outlets.
• Lead media outreach, pitching, briefing materials, press releases, media training, and interview preparation.
• Manage rapid-response communications opportunities, as needed.
• Partner closely with Consumer Marketing, Consumer Product Marketing, Social Media, and Brand & Influencer Partnerships teams to amplify key initiatives through earned media.
• Develop communications strategies around celebrity, creator, and brand partnership programs.

Requirements

• 8+ years of experience in public relations, communications, or brand communications.
• Experience leading consumer PR programs for high-growth technology, consumer, retail, marketplace, fintech, loyalty, or app-based brands.
• Demonstrated success securing national earned media coverage and managing high-profile campaigns.
• Strong media relationships across consumer, lifestyle, business, and technology outlets.
• Exceptional written, verbal, and presentation skills.
• Experience managing PR agencies and cross-functional stakeholder relationships.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Proven ability to translate complex business strategies into compelling external narratives.

Preferred

• Experience working in-house at a consumer technology company.
• Experience supporting product launches and integrated marketing campaigns.
• Familiarity with influencer, creator, and social amplification strategies.
• Experience with executive communications and media training.
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.