Director of Marketing and Public Relations - Regent Santa Monica Beach

Responsibilities

• Develop and execute comprehensive marketing, communications, and public relations strategies that support brand positioning, revenue objectives, and guest engagement goals.
• Serve as the steward of the Regent Santa Monica Beach brand, ensuring consistency across all messaging, visual identity, and guest-facing communications.
• Lead earned media initiatives, including media relations, press outreach, reputation management, crisis communications, and strategic storytelling.
• Manage and cultivate relationships with media, influencers, content creators, community partners, and industry stakeholders to maximize brand visibility.
• Oversee public relations agency partnerships, ensuring strategic alignment, performance measurement, and successful execution of media initiatives.
• Develop compelling content and integrated campaigns across digital, social, email, web, and traditional marketing channels.
• Lead social media strategy, content planning, community engagement, and performance optimization across all platforms.
• Oversee digital marketing efforts, including paid media, SEO/SEM, website content, CRM marketing, and email campaigns in partnership with IHG digital and eCommerce teams.
• Manage influencer marketing and brand partnership programs that align with the resort's luxury positioning and target audience.
• Collaborate with Sales, Revenue Management, Food & Beverage, Spa, Events, and Operations teams to support all revenue-generating business segments.

Requirements

• Minimum 7-10 years of progressive marketing and communications experience within luxury hospitality, travel, lifestyle, or related luxury brands, including at least 3 years in a leadership role.
• Proven success developing and executing integrated marketing strategies that drive brand awareness, guest engagement, and revenue growth.
• Strong network of media, influencer, and industry relationships within the luxury travel, hospitality, and lifestyle sectors.
• Extensive public relations experience, including managing agency partnerships and securing impactful earned media opportunities.
• Expertise across digital marketing channels, including social media, paid media, SEO/SEM, email marketing, content strategy, and website management.
• Exceptional written, verbal, and presentation skills with the ability to develop compelling brand storytelling across multiple audiences and platforms.
• Experience managing marketing budgets, creative production processes, and external agency relationships.
• Proficiency with marketing and creative platforms such as Sprout Social, Adobe Creative Suite, Canva, and CRM or email marketing systems.
• Strong understanding of luxury consumer behavior, market trends, and elevated brand positioning.
• Highly collaborative, organized, and results-driven, with the ability to lead multiple initiatives in a dynamic, fast-paced environment.

Benefits

• The annual pay range for this role is $140,000 to $155,000. This range is only applicable for jobs to be performed at Regent Santa Monica Beach. This position is eligible to participate in the Company’s Bonus Plan.
• We offer a comprehensive package of benefits including paid time-off, wellness and sick time, medical/dental/vision insurance, 401k plan, complimentary parking, employee cafeteria meals, and many other benefits to eligible colleagues. Hotel discounts worldwide are available as well as access to a wide variety of discount programs and the chance to work with a great team of people.