Responsibilities

• Lead the marketing workstream for assigned new product introductions from initial intake and launch planning through market release, promotional activation, and post-launch review.
• Determine the appropriate level of marketing support for each launch based on strategic importance, target market, revenue opportunity, competitive position, product readiness, and available resources.
• Maintain an ongoing understanding of assigned product roadmaps, customer applications, competitive activity, market priorities, and revenue opportunities.
• Participate in planning discussions with Product Management and Sales to identify upcoming launches, portfolio priorities, customer and market needs, and gaps in marketing support.
• Build and manage promotional plans for assigned products and markets.
• Plan, write, coordinate, and/or execute activity across email, organic and paid social media, digital and print advertising, public relations, website content, sales enablement, and other relevant channels.
• Define practical success measures for launches and promotions with Marketing leadership and business stakeholders.
• Monitor and report on relevant performance indicators such as engagement, traffic, content response, inquiries, leads, and other agreed outcomes.
• Use results, stakeholder feedback, and market insight to improve messaging, channel mix, targeting, timing, and future investment.
• Support continuous improvement of NPI, product marketing, campaign planning, and cross-functional workflows.

Requirements

• Minimum 5 years of experience in marketing, product management, or a related role required
• Demonstrated experience working cross-functionally across multiple departments or business units
• Ability to understand and communicate technical product concepts in terms of customer value—connecting specs to market relevance
• Must be a US Citizen or Permanent Resident

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• Strong writing, editing, and proofreading skills; experience contributing to marketing content preferred
• Experience with project management tools and structured workflows (Jira, Asana, Monday.com, or similar) preferred

Benefits

• Participation in the annual bonus program
• 401K and company match
• Medical, Dental, Vision
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Company Life Insurance
• Short & Long-term disability
• Paid Time Off (e.g., Vacation Benefits, Company Holidays, Sick Leave Benefits, Personal Days)
• Pet Insurance
• Tuition Reimbursement