Responsibilities

• Summary Statement: The Email Marketing Specialist will support the execution and optimization of email and SMS campaigns that drive engagement, revenue, and customer loyalty. This role combines creative precision with data-driven strategy, ensuring flawless campaign deployment, insightful performance analysis, and alignment with brand voice and audience segmentation.
• Working closely with the Email Marketing Manager, the specialist will help bring multi-channel campaigns to life through dynamic content setup, QA, testing, reporting, and automation workflows.
• Primary Job Duties: – Includes but is not limited to: Build and deploy promotional, lifecycle, and triggered email and SMS campaigns using the company’s ESP or marketing automation platform.
• Code responsive HTML emails from templates and ensure proper rendering across devices and email clients.
• Manage audience segmentation, suppression lists, personalization tokens, and dynamic content blocks for targeted messaging.
• Conduct thorough pre-send QA, including link checks, image rendering, tracking, alt text, and compliance with CAN-SPAM regulations.
• Coordinate creative assets, copy, and campaign approvals across internal teams to meet deadlines.
• Set up and analyze A/B tests for subject lines, creative variations, and send times to optimize performance.
• Monitor key KPIs such as delivery, open rate, click-through rate, conversions, unsubscribe rate, and revenue attribution; provide post-send reports with actionable insights.
• Support the development and documentation of automated workflows and triggered communications to enhance lifecycle marketing efforts.

Requirements

• 2–4 years of hands-on experience with email marketing platforms (Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, or similar).
• Proficiency in HTML/CSS for email and comfort with dynamic tags or AMP script-like scripting.
• Strong understanding of deliverability, CAN-SPAM compliance, and email best practices.
• Analytical mindset with experience interpreting campaign data and building performance reports.
• Excellent attention to detail and ability to manage multiple deadlines simultaneously.
• Familiarity with SMS, push notifications, or customer data platforms (CDPs).
• Ability to work varied shifts, including nights, weekends, and holidays.
• Minimum Education and Experience: At least 21 years of age.
• High School Diploma or equivalent.

Preferred

• Preferred: Bachelor’s Degree in Marketing or Communications; or equivalent education and experience.
• Previous experience in a luxury hospitality or entertainment environment.
• Previous experience working in a global advertising agency.