Specialist, Digital Media Planning (Auto 2026)

Responsibilities

• Utilize various systems (Nielsen, Comscore, Videoamp, Prisma/MediaOcean and DoubleVerify) for competitive analysis, media planning development, and reporting
• Participate in collaborative team brainstorming across teams to create media plans
• Support team in creating media-specific documentation
• Analyze proposals and lead partner negotiations
• Strong attention to detail and ability to identify discrepancies before work is shared internally or externally
• Ability to independently manage assigned workstreams while knowing when to escalate issues or seek guidance
• Strong organizational and time-management skills with the ability to prioritize across multiple campaigns and deadlines
• Support day-to-day communication with key partners: vendors, partner agencies, creative media, and social clients
• Confidently present digital media opportunities and discuss digital media buys with clients and internal teams
• Organize large volume of data (in Excel) across multiple Media needs (billing, reporting, trafficking sheets, etc.)

Requirements

• Self-starter with proven ability to drive projects from start to finish in a timely manner
• Expert in Microsoft Tools: Excel, PowerPoint, Teams, and Outlook
• Expert in planning/execution tools Prisma, Google Ads Manager (reporting), Comscore and DoubleVerify
• Expert in data management (able to organize large volumes of Excel data – Pivot Tables)
• Possess a strong ability to prioritize and handle multiple tasks with flexibility
• Ability to build and maintain strong internal and external relationships (vendor community)
• Effective verbal and written communication skills with ability to present in a clear and actionable way
• A collaborative team player who can work independently and as part of a matrix structure
• Experience in and working knowledge of Ad Operations (tagging, ad serving, reporting, etc.)
• Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity

Benefits

• Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.