Social Strategist, X and Insights

Responsibilities

• Own X strategy and execution
• - Own Harvey's X strategy, programming and daily execution.
• - Develop a distinctive voice and a clear role for Harvey on the platform.
• - Create posts built for X, not LinkedIn content with the formatting changed.
• - Find proactive, reactive and real-time opportunities for Harvey to join relevant conversations.
• - Support product launches, research, events, partnerships, customer stories and company announcements on X.
• - Build recurring formats and programming that give people a reason to come back.
• - Write and edit copy that is clear, sharp and right for the platform.
• - Monitor replies, mentions and relevant conversations.
• - Work with the Social Content and Community Manager on engagement and response coverage.

Requirements

• 5+ years of experience in social strategy, social media, audience development, digital publishing or a related field.
• Deep knowledge of X and a track record of growing or reshaping a meaningful brand presence there.
• Strong editorial judgment and the ability to write sharp copy that fits the platform.
• Experience running an active social channel in a fast-moving environment.
• Strong analytical skills and comfort working with social performance data.
• The ability to explain why content performed the way it did, not just report the numbers.
• Experience using social listening, competitive analysis and share-of-voice data to inform strategy.
• A habit of turning data into specific creative and programming recommendations.
• Experience designing social tests and evaluating the results honestly.
• Familiarity with social publishing, analytics and listening platforms.

Preferred

• Helpful but not required: Experience in B2B technology, media, professional services, legal or another complex industry.