Social Media Strategist

Responsibilities

• develop, coordinate and support a presence for the Division of Continuing Education (DCE) on website and social media channels (which may include a blog, Facebook, Twitter, Instagram and similar platforms) through coordinated and on brand content creation and engagement, following an approved and prescribed communication plan and taking advantage of spontaneous opportunities for engagement.
• Track incoming feedback and messages and create reports that track metrics.
• Support strategic projects and planning.
• Work closely with the Marketing, Dean’s office, and other key stakeholders to ensure cohesion between all communications and presentations in DCE.

Requirements

• Experience successfully managing social media accounts for businesses, including the ability to develop and implement effective social media strategies to achieve specific goals.
• Strong content creation skills, including the ability to write engaging and compelling copy. Experience in content creation, including photos and videos. Ability to think creatively and develop innovative ideas.
• Demonstrated experience in building and managing online communities, coupled with the ability to engage with followers, respond to comments, and provide best-in-class customer support.
• Proficiency in social media analytics tools to track and measure the success of tactics. Data-driven mindset with a love for experimentation and analysis.
• Skillful in organizing work projects and have good time management and problem-solving skills. Attention to detail/accuracy.
• Cultivate and support diversity, equality, and inclusion in the workplace and work product.
• Willingness to participate in and document events at DCE and on campus, autonomously and without supervision. Demonstrates a genuine desire to tell the DCE story and impact of our work on learners and the campus community.
• Bachelor's degree in communications, marketing, English, public relations, journalism or a related field or an equivalent combination of education and/or experience.
• 3-5 yearsProven track record of dedicated social media experience of 3 to 5 years for a large scale organization and/or executive leader.

Preferred

• Familiarity with in-platform posting and third-party scheduling platforms.
• Copywriting, photography, and graphic design experience.

Benefits

• medical insurance, sick and vacation time, retirement savings plans, and access to a number of discounts and perks