Social Media Producer

Responsibilities

• In collaboration with the Campus Program Manager and Campus Creator Lead, develop and execute social media strategies that engage and expand More Perfect University’s audiences;
• Closely monitor a broad range of sources — media outlets, podcasts, YouTubers, newswires, trade publications, cable shows, legislative hearings, and so on — for important, interesting, or underreported information that More Perfect University should elevate;
• Scour social media for newsworthy, user-generated content relevant to our mission and college students, such as first-person storytelling and footage from protests or labor actions;
• Create highly engaging, news-centric social media content for Instagram, Bluesky, TikTok and X on a daily basis, including packaging graphics, rapid response clips, and more;
• Support the distribution of More Perfect University’s short-form videos, including scheduling posts across platforms and drafting posts for Instagram, Twitter and Bluesky;
• Make strong editorial decisions about what news to prioritize every day and how to frame stories in an accurate and compelling way;
• Maintain an informative and engaging voice for More Perfect University across social media, uphold strict editorial standards, and ensure content is extremely relevant to our audience and the news cycle;
• Monitor analytics, audience sentiment, and social media trends, and translate learnings into actionable insights;
• Manage multiple projects simultaneously and meet deadlines;
• Perform other duties as assigned

Requirements

• At least 3-5 years of experience working in social media strategy and storytelling, preferably in a newsroom
• Strong understanding of best practices, algorithms, and metrics of major social media platforms, including Instagram, TikTok, Instagram, YouTube, Twitter/X, and Bluesky. Experience with additional platforms such as Substack, Reddit, and others is a plus
• Demonstrated experience in significantly expanding followers and engagement on social media pages
• Basic graphic design experience
• Working knowledge of best practices and software for graphic design and video editing, including Canva, Adobe Suite, Descript, CapCut, and in-app software on TikTok and Instagram
• Strong pulse on Gen-Z culture, motivations, interests, frustrations
• Familiarity with social media management and analytics tools such as Sprout Social and RivalIQ
• Excellent written and impersonal communication skills
• Exceptional organizational skills and ability to manage many priorities at once
• Ability to work independently in a remote, work-from-home environment