Social Media Manager

Responsibilities

• Own the organic content strategy for KittySpout and DoggySpout across all social media channels.
• Plan the content calendar one week ahead per brand and platform, mixing content for the existing community with content built to reach new audiences.
• Create and publish every day: write the hooks and captions, shoot and edit short-form video, and design day-to-day graphics and stories.
• Spot trends daily and get trend content live the same day.
• Turn the creator and UGC content from our creator programs into organic posts that perform.
• Run the community: comments, DMs, our Facebook group and tagged mentions.
• Read the data every week and act on it: double down on what works and drop what doesn't.
• Reply to all comments and DMs within 24 hours across both brands.
• Plan and report: deliver a performance report every Monday and set organic KPI targets with the Influencers & Partnerships Manager.
• Accountabilities – What you own and how it’s measured: Content strategy and calendar; Create and publish daily; Creator content; Community; Planning and reporting

Requirements

• 2+ years personally running organic social for a DTC or consumer brand – creating and publishing the content yourself, not just approving it or managing an agency
• Native-level written English
• Multi-brand, Multi-platform: You can run two brands across every social channel and tailor content to each instead of copying the same post everywhere
• Design: You build clean, on-brand graphics and stories in Canva, Figma or similar without waiting on a designer
• Hooks, Captions & Video: You write hooks that stop the scroll and shoot and edit short-form video to a solid standard
• Trend Spotting: You're on TikTok and Instagram every day and spot trends before they peak
• Data-driven: You read saves, shares, reach and engagement and change what you make because of it
• Time Zone: Overlap with the US and Canada, where most of our audience is
• No issue working overtime or on the weekends if needed
• Excellent cultural fit as per our values above

Preferred

• Bonus points: pet, home or wellness brand experience; working with creators or UGC.