Senior Digital Content & Social Lead (Contractor)

Responsibilities

• We are seeking a versatile, highly autonomous independent Digital Content + Social Consultant to deliver the end-to-end execution of the digital presence for Keep Her Wild. This engagement combines short-form video production, graphic design, social media publishing, and editorial copywriting.
• Consultant will operate independently as both a creative strategist and a full-stack executor, conceptualizing ideas and directly producing the final published assets. The engagement covers visual storytelling, short-form video (Reels/TikToks), high-performing social graphics, brand-aligned copywriting, and channel publishing strategy. Consultant will determine the methods, tools, schedule, and location used to perform the services.
• Deliverables include: Short-Form Video & Multimedia Production (Reel & TikTok Creation; Video Pacing & Audio Design; Archival & Curated Media); Graphic Design & Brand Systems Execution (Social & Digital Graphics; Visual Consistency); Social Publishing & Channel Strategy (Daily Publishing & Strategy; Analytics & Performance Tracking); Copywriting & Editorial Voice (Social Copy & Hooks; Brand Voice Application).
• Engagement Structure: Services will be performed under a consulting agreement and statement of work, compensated on a monthly basis upon receipt of Consultant’s invoice.

Requirements

• Senior Hybrid Skillset (7+ Years Experience): Demonstrated track record spanning short-form video production, graphic design, social publishing, and editorial copywriting for a mission-driven brand, media outlet, or agency.
• Full-Stack Execution & Independence: Proven ability to work autonomously by managing a project from initial concept and scripting to final video editing, graphic layout, and social posting without relying on a support team.
• Video Editing & Content Software Mastery: Hands-on fluency with short-form video tools (CapCut, Canva Video, Premiere Pro) and visual design software (Figma, Canva, Adobe Illustrator/Photoshop).
• Platform Native Expertise: Deep understanding of Instagram and TikTok algorithms, trending formats, interactive features, and content performance levers.
• Copywriting Versatility: Superior short-form copywriting skills capable of switching effortlessly between quick-hook social captions and informative policy explainers.
• Alignment with Core Mission: Deep resonance with wild horse preservation, humane treatment of equines and animals, public lands stewardship, and women's empowerment.