Social Media & Content Manager

Responsibilities

• Content strategy and calendar – Own the organic content strategy for both brands, plan next week's calendar per brand and platform and get it approved with the Influencers & Partnerships Manager, and get trend content live the same day.
• Create and publish daily – Write the hooks and captions, shoot and edit short-form video, design day-to-day graphics and stories, brief bigger pieces to the designer in advance, and follow brand guidelines and approved product claims on every post. Nothing missed, nothing late.
• Creator content – Review the creator and UGC content coming in from our creator programs, repurpose the best of it for organic, and feed back to the creator team on what works.
• Community – Reply to all comments and DMs within 24 hours across both brands, keep the Facebook group active, engage with tagged mentions, and flag customer issues to Customer Support the same day.
• Planning and reporting – Post daily priorities, deliver a performance report every Monday (what worked, what didn't and what you're changing), set organic social KPI targets with the Influencers & Partnerships Manager and update them on the department scorecard weekly, and join the weekly team meeting.

Requirements

• Hands-on Organic Social: 2+ years personally running organic social for a DTC or consumer brand – creating and publishing the content yourself, not just approving it or managing an agency.
• Native-level written English
• Multi-brand, Multi-platform: You can run two brands across every social channel and tailor content to each instead of copying the same post everywhere.
• Design: You build clean, on-brand graphics and stories in Canva, Figma or similar without waiting on a designer.
• Hooks, Captions & Video: You write hooks that stop the scroll and shoot and edit short-form video to a solid standard.
• Trend Spotting: You're on TikTok and Instagram every day and spot trends before they peak.
• Data-driven: You read saves, shares, reach and engagement and change what you make because of it.
• Time Zone: Overlap with the US and Canada, where most of our audience is.
• No issue working overtime or on the weekends if needed. You are passionate about your work.
• Excellent cultural fit as per our values above.

Preferred

• bonus points: pet, home or wellness brand experience; working with creators or UGC.