PR Social Media Specialist

San Francisco, CA (Remote)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 1 hr ago

Job Summary

Owns end-to-end social content for multiple client programs, from drafting and scheduling posts to monitoring conversations and deriving insights for ongoing optimization.

  • Drafts, edits, and schedules social content across client channels and campaigns.
  • Monitors channels and industry conversations, flags trends and issues, and drafts performance insights.
  • Supports executive LinkedIn programs, including drafting posts in voice and researching topics.

Job Description

Responsibilities

  • Draft, edit, and schedule social content for client channels, including posts, carousels, and campaign assets.
  • Support LinkedIn programs for client executives, including drafting posts in their voice, researching topics, and tracking engagement.
  • Work with account teams to turn media coverage, announcements, events, and research into social content.
  • Manage content calendars, publish and schedule posts, and keep client channels running smoothly.
  • Monitor client channels, industry conversations, and competitors. Flag opportunities, trends, and potential issues to your manager or account leads quickly.
  • Pull performance data and draft monthly reports, highlighting what’s working and initial recommendations.

Requirements

  • 2-3 years of social media experience post graduation, ideally in an agency.
  • Strong writing skills, with the ability to adapt to different voices and translate technical topics into clear, engaging content.
  • Experience with social management, social listening, analytics tools, and content creation tools (e.g., Sprout Social, Brandwatch, Canva, Riverside), etc. Familiarity with audience intelligence tools (e.g., SparkToro, Audiense, GWI) a plus.
  • Working knowledge of major platforms (LinkedIn, X, Instagram, Reddit, TikTok, YouTube, Discord).
  • Ability to manage multiple clients and deadlines without losing quality.
  • Curiosity about technology and business topics, and willingness to learn complex subjects quickly.

SutherlandGold

Sutherlandgold is a full-service integrated communications agency creating inspired stories for standout brands. We champion the changemakers and empower people to feel, think, and take action. Moving at the speed of your newsfeed requires engaging with the people who matter most to your business. We are people who know people. Our audience-first approach moves people to feel, think and do things differently.

Founded in 2002
San Francisco, California, USA
29 employees (2 in marketing)

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,186 salaries.

See all SutherlandGold salaries

Marketing Team

Marketing Team Size
2 (7% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
18.9%
Direct
62.6%
Referral
4.9%
Social
12.5%
Paid
1.1%

Headcount Trend

Current headcount: ~29

PR Social Media Specialist

SutherlandGold · San Francisco, CA · Remote