Producer I, Social (FinLit)

Responsibilities

• Write and produce highly shareable social-first content on tight deadlines, including short-form videos and graphics, for all social platforms.
• Identify stories, moments and ideas from Marketplace’s financial literacy programs that can translate into compelling social content.
• Help develop original social videos, including researching ideas, writing scripts, shaping hooks and selecting clips.
• Write and edit social copy, headlines, captions, scripts and other audience-facing language.
• Strategically schedule and publish content across all social platforms.
• Analyze social performance and produce regular campaign and content reports.
• Work collaboratively with reporters, producers and hosts.
• Use data to inform how and what we post.
• Stay up-to-date and ahead of the curve on social media best practices.
• Ensure consistent voice and branding across our social platforms.

Requirements

• Bachelor's Degree in Journalism or related field required.
• 5+ years experience producing content for social platforms on behalf of a brand or media outlet.
• Familiarity with financial literacy content and social media trends in the FinLit space, with an understanding of how creators and organizations are engaging audiences around economic topics.

Preferred

• Experience using Sprout Social or similar social media programs (Hootsuite, Buffer, Later, etc.)
• Familiarity with public media and Marketplace’s approach to economic journalism.